PHD MENA secures Wynn Al Marjan account
The appointment will see the Omnicom Media agency lead global media strategy and planning
PHD MENA has been appointed media agency of record for Wynn Al Marjan Island, supporting the launch of Wynn Resorts' first destination in the Middle East. The project marks the company's seventh global destination and is one of the region's most significant tourism developments.
The appointment will see the Omnicom Media agency lead global media strategy and planning for the Ras Al Khaimah resort. The remit includes communications planning, data and digital activation, as well as support for the development of Wynn Al Marjan Island's long-term in-house marketing capabilities.
PHD MENA to lead media strategy
As part of the partnership, PHD MENA will also collaborate with Omnicom-owned digital analytics and cloud consultancy TRKKN to develop the brand's marketing technology infrastructure ahead of the resort's opening.
Christian Fedorczuk, CEO, PHD MENA: "We’re drawn to projects that become the cultural fabric of the region, and Wynn Al Marjan Island is an important example of that. As Ras Al Khaimah continues to grow its tourism ambitions, this development represents a significant moment for the emirate. Wynn Al Marjan Island already has a strong creative vision, and our role is to help bring that to life across the wider media ecosystem through storytelling, speed, close collaboration and trusted partnership."
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