Perion expands AI advertising reach across Greece

The agreement gives advertisers in Greece and CEE access to Outmax, which is designed to optimize campaigns across digital channels

Perion has partnered with Greek digital advertising company Acrossmedia241 to introduce its AI-powered optimization agent, Outmax, to agencies and brands across Greece and the wider Central and Eastern European (CEE) market. The partnership expands Perion's regional presence through an established local media technology partner.

The agreement gives advertisers in Greece and CEE access to Outmax, which is designed to optimize campaigns across digital channels including YouTube, Meta, TikTok and other demand-side platforms based on advertisers' own business objectives rather than platform-specific performance metrics.

Partnership expands regional market access

Acrossmedia241 brings agency relationships across the region and experience working with major Greek tourism boards, alongside an international media buying operation. Perion said the partnership extends its distribution model through an established local partner with access to agencies and brands.

The agreement builds on Acrossmedia241's existing use of Perion's digital out-of-home (DOOH) offering. Perion expects the collaboration to reduce customer acquisition costs and support revenue growth for Outmax, following a partner-led expansion strategy also used through its GIMC partnership in China and its McSorely Media and Mediamark partnership in Africa.

Partner model supports growth strategy

Tal Jacobson, CEO, Perion: "Acrossmedia241's reach across Greece and CEE, and its standing with the region's tourism and agency community, gives Outmax a credible path into a market where advertisers are asking for accountability, not just access. Expanding our distribution partner network, as we've done with GIMC in China and McSorely Media and Mediamark in Africa, is central to how we extend our reach and compound toward our 2028 growth targets. This is land-and-expand in practice: extending Outmax through an existing partner relationship, at low incremental cost and with margin-accretive growth potential, reinforcing the strategic trajectory outlined in our 2028 growth plan."

The companies are introducing the partnership at the Programmatic & Beyond Conference in Athens on July 9, where Perion is participating as a Grand Sponsor.

Focus on outcome-based media execution

Irini Sacha, Founder & CEO of Acrossmedia241: "Advertisers today want more than strong performance on any single platform; they want every channel working toward their own business goals. Perion’s Outmax gives us a way to do that, sitting across the major digital channels with execution built around our clients' own outcomes, not only platform defaults."

According to the companies, the partnership gives agencies and brands operating across Greece and CEE access to an AI-driven optimization platform that integrates with existing media buying workflows while supporting advertiser-defined business outcomes.

www.perion.com

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