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SIXGUN will apply its AI SEO capabilities to help the organisation assess how its content and digital presence appear across emerging AI-powered search and discovery platforms.

The unified proposition is available through two products: Improve Digital SSP, for publishers managing their own advertising stack, and Improve Digital Yield, for publishers that want a dedicated team to manage monetization

More than eight in 10 digital advertising businesses surveyed said AI had increased their productivity, while 68% reported improved profitability. Almost two-thirds said the technology was saving at least three hours per employee.

The acquisition gives Perion access to exclusive, multi-year inventory agreements with national retailers and expands its reach into the US retail media market, which the company values at more than $70 billion.

The agreement also extends KERV.ai’s broader ecosystem, which brings together premium media supply, AI-powered contextual intelligence, dynamic creative and commerce capabilities across publishers and platforms.

The expanded relationship extends the agency’s work across WellBiz Brands’ portfolio.

Participating companies will receive campaign expertise and support while testing the channel alongside their existing media investments.

The platform now enables advertisers to activate first- and third-party audience segments already used across other digital channels through integrations with Klaviyo, LiveRamp and TransUnion, with privacy considerations built into the process.

The platform includes an always-on marketplace featuring pre-vetted inventory, alongside bespoke curation tools that enable advertisers and agencies to create deal packages based on audience segments, contextual signals, campaign objectives or sustainability goals.

Advertising investment across Australia and New Zealand is becoming more strategic as brands increasingly align media spending with consumer demand rather than simply increasing budgets.

Perion said the partnership extends its distribution model through an established local partner with access to agencies and brands.

IAB Europe sets the figures against a backdrop of sluggish economic growth and continued geopolitical pressure.

Lidiane Jones brings more than 20 years of experience leading product and technology organisations in enterprise and consumer software.

The UK advertising market’s trajectory has been exceptional. Current projections indicate the UK advertising market will effectively double in nominal value, from the £24 billion recorded during the 2020 pandemic to an estimated £49.8 billion in 2026.

The initiative reworks advertising creatives into darker visual formats designed to lower energy use on LED screens, while maintaining visibility and impact across digital out-of-home environments.

What stands out is not just the scale, but the context: this growth came despite economic and geopolitical uncertainty, and without the usual cyclical boosts of global events like the Olympics or World Cup.

The findings are published in the 2025 Internet Advertising Revenue Report, conducted by PwC, which has tracked digital advertising performance for 30 years.

Global has signed a data partnership with Sainsbury's and Nectar360 to enhance targeting and measurement for digital audio campaigns across the UK.