Marketing Report


Mars revives old ads to engage public into climate action

29-11-2023 | 06:40:22
Mars, Incorporated has launched a first-of-its-kind digital and out-of-home campaign that 'reuses' fan-favorite advertisements giving them a second life with new messages of hope and progress around climate.

PubMatic broadens global footprint with the appointment of Franck Lewkowicz as Country Manager, France

29-11-2023 | 06:36:23
Franck comes to PubMatic with over 20 years’ experience in media and advertising in various leadership roles in sales and client services.

LG Ad Solutions inks deal with Affinity to boost Connected TV measurements

20-11-2023 | 09:48:00
This closed-loop CTV ad targeting and measurement solution is uniquely designed to utilize purchase data for reaching the right audiences in CTV environments while also measuring campaign impact on increasing customer spend.

MGID first ad platform to integrate with Google Web Stories

20-11-2023 | 09:45:00
MGID, the global advertising platform, has announced the integration of Google Web Stories, formerly known as AMP Stories, into its platform, becoming the first third-party partner to support Story Ads and provide publishers with direct access to this additional stream of revenue.

ReBid adds Amazon and TikTok Ads to its Unified Madtech Intelligence Platform

20-11-2023 | 09:42:00
ReBid, the unified Madtech Intelligence platform, has announced the integration of Amazon Ads and TikTok Ads, enabling customers to activate, manage and get unified reporting and dashboard across multiple search, social, programmatic and commerce ad platforms.

Advertising investment to grow by 3 per cent in 2023, report

20-11-2023 | 09:30:00
Overall, an anticipated $727.9 billion will be spent worldwide by the end of the year, according to this mid-year ‘reforecast’ of the twice-yearly report.

Yahoo Backstage adds publisher-direct offering delivering sustainable performance to advertisers

17-11-2023 | 11:01:00
This infusion provides advertisers with unparalleled access to a diverse range of quality media and advertising opportunities across multiple channels.

AudienceXpress and Epsilon collaborate to enhance audience reach across convergent TV buying

17-11-2023 | 07:50:06
This new partnership taps into synergistic strengths on both sides of the integration and allows marketers to enhance audience reach and drive scale across today’s fragmented, complex and dynamic TV ad landscape.

Social media advertising platform Tiger Pistol expands advertiser ecosystem to include TikTok

15-11-2023 | 08:20:00
In response to advertisers' demand for scalable vertical video social ads, Tiger Pistol, the local social media advertising platform, has made a significant product expansion by integrating TikTok, a trailblazer in short-form video content, into its advertiser ecosystem.

Insticator launches in Australia, expands CTV advertiser solutions through strategic acquisition

15-11-2023 | 08:19:31
 This acquisition, now rebranded as Insticator Australia, partners with the region's largest independent media agencies to deliver impressive results for end clients such as Acer and Suzuki.

Omnichannel ad serving firm Clinch expands integration with LiveRamp

15-11-2023 | 08:10:35
This collaboration is set to bridge the gap between online and offline conversions, empowering advertisers to make data-driven decisions that maximize the impact of their campaigns.

Klarna expands growth tools for retailers through global rollout of creator shops and ads manager

14-11-2023 | 07:29:58
. With a mission to accelerate commerce, Klarna's marketing and ad solutions open new revenue channels for large and small retailers, especially during times when they're looking for extra support to grow their businesses. 

Global online advertising market size to reach $563.1 billion in 2032, report

10-11-2023 | 08:42:46
One major driver of the online advertising market is the increasing use of mobile devices and digital applications

[Marketing Week] Bob Koigi: Online video industry takes market by storm

09-11-2023 | 11:15:00
The unprecedented rise in use of smart devices and mobile data subscriptions, increase in popularity of live streaming and rise in number of streaming services is opening up the video on demand market.

The Unstereotype Alliance and Kantar launch metric to drive diversity in advertising

08-11-2023 | 08:21:11
The Unstereotype Alliance, an industry-led coalition convened by UN Women to eradicate harmful stereotypes in advertising content, has launched its Progressive Unstereotype Metric (PUM), developed in partnership with Kantar.

Paramount Global announces expansion of its premium video ad platform EyeQ

07-11-2023 | 08:46:06
EyeQ makes it easier for advertisers to activate campaigns across the full scale of Paramount's massive domestic and international digital content portfolio of entertainment, news and sports in one seamless solution.

MiQ acquires French Media Governance MarTech Company Grasp

06-11-2023 | 15:03:19
This marks MiQ’s third significant financial investment to date, as part of its long-standing commitment to making the digital advertising ecosystem and experience better for all advertisers.

Captify launches TV search lift offering for CTV advertisers

06-11-2023 | 14:29:51
This offering will bring Captify’s Search Intelligence to the television landscape for the first time, helping brands elevate their CTV campaigns with real-time intent audiences and measure the impact on highly relevant, in-market households.

MediaRadar acquires Kantar’s North American ad intelligence business Vivvix

03-11-2023 | 09:01:37
Kantar Group has announced the sale of its North American Advertising Intelligence unit, Vivvix, to MediaRadar, the advertising intelligence and sales enablement platform backed by Thompson Street Capital Partners and Endicott Capital.

Yahoo debuts a new collection of premium ad formats

03-11-2023 | 08:49:19
With the capability to fill any screen from edge to edge, it provides a seamless viewing experience across all device types.

Consumers pay four times more attention to CTV ads when they are contextually targeted with AI, report

03-11-2023 | 08:46:00
Due to the advanced targeting capabilities of CTV, advertisers can now get more granular in how they pair their ads with the precise contextual indicators within individual episodes.