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Perion said the partnership extends its distribution model through an established local partner with access to agencies and brands.

First launched in 1976, Kaiser pioneered a new beer category and has maintained its position as the country’s top-selling pilsner, brewed at Olympic Brewery.

The agency review included the creative shops Another Circus, Frank & Fame and Athens Coconut.

The pilot could pave the way towards Carlsberg Group’s target for ZERO carbon emissions from its breweries by 2030, as part of its Together Towards ZERO programme.