Clear Channel Outdoor backs summer campaign

A nationwide digital billboard campaign is promoting access to summer learning programmes for children across the US.

Clear Channel Outdoor has partnered with the National Summer Learning Association (NSLA), The Felix Organization and A BroaderWay Foundation to launch a nationwide digital billboard campaign promoting access to summer learning programmes for children across the US.

The campaign, launched during National Summer Learning Week, features Broadway performer Idina Menzel and hip-hop artist Darryl "DMC" McDaniels. It will appear on Clear Channel Outdoor's digital billboard network throughout the summer and directs audiences to SummerKids.org, where donations support NSLA programmes and community resources.

Campaign highlights summer learning

The initiative carries the message Invest in Summer. Change Their Future and aims to raise awareness of the importance of summer learning opportunities. According to the organisers, millions of children lack access to structured summer programmes that support learning and development.

The announcement cites the America After 3PM report, which found that parents of 24.6 million children want access to structured summer activities, while 12.6 million children are unable to participate, primarily because of cost.

Organisations expand collaboration

The Felix Organization and A BroaderWay Foundation have previously collaborated on summer programmes. The Felix Organization, co-founded by Darryl "DMC" McDaniels and Sheila Jaffe, provides year-round enrichment opportunities for children in foster care. A BroaderWay Foundation, founded by Idina Menzel, supports young people through arts education.

Darryl "DMC" McDaniels, co-founder, The Felix Organization: "Growing up, I learned that sometimes all it takes is one person, one opportunity, or one summer experience to change the direction of a young person's life. Every child deserves the chance to discover who they are, build confidence, and dream bigger than their circumstances. That's why I'm proud to support this campaign and the National Summer Learning Association. When we invest in kids today, we're helping create stronger communities and brighter futures for all of us."

National awareness effort

Idina Menzel, founder, A BroaderWay Foundation: "I've always been known to have a big voice, but finding my inner voice took a lot longer. That's part of why my best friend from college and I started A BroaderWay fifteen years ago. Summer camp was one of the most transformative experiences of my childhood, and we wanted to create that same sense of belonging, confidence, and joy for young people in New York City by combining performing arts education with the everyday magic of being a camper — up in the country, outside the fast pace of the city. Through song, dance, spoken word, and whatever form their creativity takes, we give them the freedom to play, explore, and tell their own original stories. These experiences, the friendships, and the growth stay with them long after the summer ends. We're proud to partner on this billboard campaign, advancing our shared commitment to ensuring every child has access to a safe, enriching, and inspiring summer. And perhaps, somewhere in that summer, a moment when they too find their unique voice."

Aaron P. Dworkin, CEO, National Summer Learning Association: "Summer should be a season of possibility for every child. We're incredibly grateful to Clear Channel Outdoor, Idina Menzel and A Broader Way Foundation, Darryl 'DMC' McDaniels, and The Felix Organization for joining us in this national effort to shine a spotlight on the life-changing impact summer learning programs can have on kid's lives. Together, we're sending a powerful message: when we provide high-quality summer opportunities for all kids, we provide brighter futures for all children and communities. We invite everyone to join us by visiting and supporting SummerKids.org."

Dan Levi, EVP & Chief Marketing Officer, Clear Channel Outdoor and NSLA Board Member: "Summer is a pivotal time in children's lives and a season of potential that too many kids never get to fully experience. Through our longstanding partnership with NSLA, we've seen the difference that visibility and awareness can make in connecting families to the summer learning resources their children need. I'm so appreciative that Darryl 'DMC' McDaniels and Idina Menzel have graciously agreed to partner with CCO and NSLA to help more kids stay engaged and creative throughout the summer. Through this nationwide collaboration, we provide a powerful reminder of what's possible when influential leaders and mission-driven organizations come together to support young people."

www.clearchanneloutdoor.com

www.summerlearning.org

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