This is US joins PAKT Group

Creative production and scalable content come together in one future-proof partnership

Production house This is US is joining PAKT, the group of specialized content agencies. As part of this partnership, This is US will work closely with Peek Creative Studios.

Both organizations are combining their knowledge and expertise to better support brands facing the growing demand for high-quality content. Over time, both teams will work from a single location in Etten-Leur. This is US's studios in 's-Hertogenbosch will remain available for productions and ongoing client projects.

Brands are producing more content today than ever before. At the same time, the demands on speed, quality and consistency keep increasing. That requires not only creativity, but also a smart way of producing.

With the addition of This is US, PAKT brings together two complementary areas of expertise. This is US's creative campaign and production experience aligns seamlessly with the way Peek Creative Studios helps brands organize their content production more intelligently and at greater scale.

Together, this creates a broader proposition that supports clients from the first campaign through to adaptation across every channel and asset.

Maurice Wenneker, CEO, PAKT: "This is US has built an impressive reputation and is known for creating strong creative work. With this acquisition, we're not only strengthening our creative capabilities, but also continuing to build a group that helps brands make their content production future-proof."

Patrick van Drongelen, Managing Director, Peek Creative Studios: "I've admired This is US's work for years. They excel at creating strong campaigns and productions. We bring the experience to develop that content more intelligently, scale it further, and grow it as demand increases. It's precisely because we complement each other that we can support clients better at every stage of their content production."

Familiar faces, more possibilities

For This is US's clients, little will change. Executive Producer Deveril Abels remains the go-to contact, and the current team stays involved in ongoing productions. Pim Welvaarts, former owner of This is US, will also remain connected to the organization for the coming period to ensure a smooth transition and continuity for clients.

At the same time, clients gain direct access to the knowledge, capacity and disciplines within the broader PAKT group, from photography and film to CGI, AI and modular content production. This creates a single partner that can support brands across the full scope of content production, regardless of the size or complexity of the challenge.

www.pakt.co

www.peekcreativestudios.nl

www.thisisus.nl

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