Paul Bland picked to lead Havas Market globally

The appointment follows Havas Media Network's investments in Havas Market, including the acquisitions of digital performance agency Tidart and eCommerce agency Channel Bakers

Havas Media Network has appointed Paul Bland as Chief Performance & Ecommerce Officer and Head of Havas Market. In the role, Bland will lead the agency network's teams of more than 200 eCommerce consultants, more than 600 retail media specialists and more than 1,000 performance experts.

The appointment follows Havas Media Network's investments in Havas Market, including the acquisitions of digital performance agency Tidart and eCommerce agency Channel Bakers. The agency says the expanded capabilities will support brands as AI continues to reshape shopping and purchasing journeys.

Bland to lead Havas Market globally

Peter Mears, Global CEO, Havas Media Network: "We've built Havas Market into a team that has a depth of global expertise, partnerships, and cutting-edge tools, as well as a breadth of local cultural nuance, creating personalized and connected customer experiences around the world. With a brilliant track record of leading clients and internal teams amidst industry transformation, Paul is poised to turn disruption into desire for brands as our new head of Havas Market."

Bland joined Havas Media UK in 2021 and has served as Head of Biddable Media and Chief Digital Officer, overseeing multi-disciplinary teams responsible for cross-channel digital strategies. Based in Dubai, he will continue overseeing digital activity for Emirates while taking on his expanded global responsibilities.

Focus on AI-driven commerce

Paul Bland, Chief Performance & Ecommerce Officer and Head of Havas Market at Havas Media Network: "I'm thrilled to be leading Havas Market as consumers discover and buy in radically new ways. With our interoperable approach to technology, and decades of expertise in finding what moves people to buy and creating seamless shopping experiences that convert that desire into purchase, Havas Market is uniquely positioned to unlock growth for brands."

Havas Market operates in more than 30 markets and has expanded its global reach through recent acquisitions. The network has also received industry recognition, including Performance Marketing Agency of the Year from Campaign UK and Performance Marketing World, as well as Best SEA Agency at Les Cas d'OR in 2025.

Agency expands performance capabilities

The network's client work has also been recognised at several industry programmes, including the 2025 Retail Media Awards, the 2025 Amazon Ads Awards and the 2025 UK eCommerce Awards.

www.havasmedianetwork.com

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