Spectrum Reach strengthens New York ad offering

The company said the integration will simplify campaign execution for advertisers while expanding access to advanced advertising solutions

Spectrum Reach will expand its advertising business by taking over many of the products and services previously offered by New York Interconnect (NYI), which will cease operations on September 28, 2026.

The move is intended to streamline advertising operations in the New York market by combining Spectrum Reach's multiscreen advertising capabilities with NYI's local expertise. The company said the integration will simplify campaign execution for advertisers while expanding access to advanced advertising solutions across television and digital platforms.

Expansion strengthens New York offering

NYI is an advanced advertising joint venture that enables advertisers to purchase television and digital advertising across multiple multichannel video programming distributors (MVPDs) in the New York designated market area.

By bringing much of NYI's product portfolio into Spectrum Reach, advertisers and agencies will have access to a broader range of advertising capabilities, audience insights and local market expertise through a single organisation.

Focus on multiscreen advertising

Spectrum Reach said the expansion will reduce operational handoffs and backend processes, making it easier for brands to execute campaigns across the evolving television and streaming landscape.

The company expects the combined offering to strengthen its position in the New York market by providing advertisers with integrated multiscreen campaigns designed to reach audiences across traditional television, streaming and digital platforms.

Unified team to support advertisers

Later this year, certain members of the NYI team will join Spectrum Reach, creating a single team focused on supporting advertisers, agencies and marketing partners.

Jason Brown, Executive Vice President, Spectrum Reach: "We are further strengthening Spectrum Reach and New York Interconnect to create even more value for brands and agencies looking to connect with audiences at scale in New York. We are strengthening our market-leading capabilities, local insight and advanced advertising solutions to better serve our clients in one of the most dynamic and influential markets in the country."

www.spectrumreach.com

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