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Roblox tops Zero1's gaming fandom rankings

Roblox tops Zero1's gaming fandom rankings

Players spend an average of 150 minutes per session, while the game's combined online community reaches 33.8 million followers

Roblox has the highest Fan Obsession Score among online games, according to a July 2026 study by live-streaming platform Zero1. The research ranked more than 30 popular titles using metrics including search demand, daily active users, average playtime, Twitch viewership and community size across YouTube, Reddit, Discord and Twitch.

The study found that Roblox attracts an estimated 15 million daily active players and generates around 332.5 million monthly searches. Players spend an average of 150 minutes per session, while the game's combined online community reaches 33.8 million followers.

Zero1 ranks the most engaged gaming communities

Zero1 combined the five metrics into a single Fan Obsession Score to measure player engagement across leading online games.

Roblox ranked first with a score of 100. According to the report, monthly search demand for the game exceeds the combined total for Minecraft and Fortnite. Alongside its large player base, Roblox maintains an active community across streaming and social platforms.

League of Legends placed second in the rankings. The game has an estimated 3.6 million daily active players, with fans spending around two hours per session. It also averages more than 133,000 concurrent viewers on Twitch and has more than 60 million followers across online communities.

Minecraft and Fortnite remain among the leaders

Minecraft ranked third. The report estimates that around 13 million people play the game each day, with average sessions lasting about 70 minutes. Its Reddit community has more than 8.7 million members, while its YouTube channel has more than 21 million subscribers.

Fortnite came fourth and has the largest online community in the study, with nearly 130 million followers across YouTube, Reddit and Discord. The game also records an estimated 30 million daily active players, average sessions of about one hour and nearly 48,000 concurrent Twitch viewers.

World of Warcraft completed the top five. Although it launched in 2004, the game still attracts around 1.6 million daily active players. Average sessions last 150 minutes, matching the highest daily playtime recorded in the study, while Twitch viewership averages about 27,000.

Social connections drive long-term engagement

Zero1 attributes sustained engagement in these games partly to persistent online worlds, where activity continues even when individual players log off.

The Zero1 team: "There's a concept in gaming called 'persistence,' the idea that the world keeps existing even when you log off. Your builds are still there. Your guild is still running raids. Your friends are still talking on the server. It's a big reason why games like Roblox, Minecraft, and World of Warcraft create such obsessive fandoms. And speaking of friends, researchers tracking MMO communities found that social connection (not gameplay mechanics) was the single strongest predictor of how long someone keeps playing a game. A large-scale study even found that 75 percent had made genuine friends through gaming, and 43 percent eventually met those people in real life."

The full report can be accessed here

www.zero1gaming.com

 


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