Notified, PRWeek offer blueprint for AI-era PR

The report includes contributions from communications leaders

Notified and PRWeek have published a report examining how communications teams can improve brand visibility in AI-generated search results as generative AI platforms become an increasingly important source of information.

Titled AI Is Your Audience: Making Your Content Soar, the report combines practical guidance with case studies from Ally Financial, Chipotle Mexican Grill, Ford Motor Company, Frantz Marketing Solutions, Nestlé and Sandy Hook Promise. It is based on Notified's SOAR Content Framework, which draws on an analysis of more than 250,000 press releases and almost 250 million AI citations.

SOAR framework focuses on AI discoverability

The SOAR framework — Structure, Originality, Authority and Recency — identifies the signals AI systems use when selecting and citing content. The report includes examples showing how organisations have applied each of the four principles to improve AI visibility.

Erik Carlson, chief executive officer, Notified: "PR teams are focused on earning attention with the right audience, but today that audience increasingly encounters information about a company through AI. This changes the work of public relations pros, but it does not replace the fundamentals. In the new answer economy, well-structured, accurate content still wins — now, it must be understood by both machines and humans."

Case studies from brands and agencies

The report includes contributions from communications leaders at Ford Motor Company, Frantz Marketing Solutions, Nestlé, Ally Financial, Sandy Hook Promise and Chipotle Mexican Grill. It highlights approaches including structuring content to make it easier for AI systems to identify key facts, using proprietary data and first-party research to strengthen credibility, and regularly updating content to maintain relevance in AI-generated answers.

Gideon Fidelzeid, vice-president and editorial director of custom, PRWeek: "When I first learned about Notified’s SOAR Content Framework, I immediately recognized its potential to help communicators meet the moment we're all in. I’m proud to play a part in producing a report that brings this thinking to life through real-world examples while clearly demonstrating how it can be applied."

www.prweek.com

www.notified.com

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