Marketing Report


L'Oréal is the world’s most valuable cosmetics brand, report

09-05-2024 | 10:43:03
The iconic French brand continues to outshine its competitors, boasting a brand value approximately 80% higher than its closest rival.

Pepsi picks football star Jack Grealish as global brand ambassador in multi-year partnership

30-04-2024 | 10:00:45
Jack will take centre stage in Pepsi's soon-to-be-announced global football campaign.

Interpublic Group partners with Adobe to power content creation for brands and marketers

23-04-2024 | 08:24:00
 IPG is the first company to integrate Adobe GenStudio – which enables brands to speed up content ideation, creation, production and activation through generative AI – into its own marketing technology platform.

Instagram and TikTok generate the highest level of organic interactions for brands, report

23-04-2024 | 08:18:00
Emplifi revealed that Instagram Reels and Carousels are the top-performing format on Instagram for organic content.

Kantar named a TikTok measurement partner for brand lift studies

18-04-2024 | 09:50:19
TikTok’s Marketing Partners Program endorses experts in attribution and incrementality measurement, with the aim of helping brands better understand the impact of advertising on the platform.

MoneyGram partners with creative and media agencies to boost its brand

17-04-2024 | 11:24:00
Following an extensive agency review process, MoneyGram has selected Prophet (brand strategy), Cutwater (creative), DEPT UK (social) and iProspect (media).

Mattel partners with Heinz to launch pink 'Barbiecue' sauce

16-04-2024 | 11:06:37
After this huge public demand, Mattel and Heinz are now launching this dreamy sauce just in time to celebrate the 65th Anniversary of the Barbie brand…because Barbie dreams really do come true.

Deloitte is the world’s most valuable commercial services brand, report

11-04-2024 | 10:20:00
Furthermore, collaborations with industry leaders like Google Cloud showcase Deloitte's commitment to driving environmental change by offering solutions to help organisations reduce emissions.

Microsoft is the world’s most valuable B2B brand, report

05-04-2024 | 07:48:00
The B2B brand value of Microsoft accounts for the majority of Microsoft’s total brand value of $340.4 billion, which includes both B2B and B2C components.

Delta is the world’s most valuable airline brand, report

03-04-2024 | 08:08:54
The strongest airline brands in the world are ANA (brand value down 15% to USD2 billion), followed by Indigo (brand value up 26% to USD1.1 billion) and Emirates.

Havas launches brand and design consultancy outfit

28-03-2024 | 07:02:00
With studios in London, Paris, Mumbai and New York, the network’s team of 250 strategists and creatives will use their expertise in brand strategy, brand design, experience design and communications and engagement to inspire progress for clients.

VENGEAN: Global branding of Nippon Express' healthcare division

22-03-2024 | 14:03:20
In close collaboration with the Nippon Express Global Team in Tokyo and regional offices for EMEA, APAC and the USA, VENGEAN was responsible for the leading global logistics provider’s pharmaceutical division’s rebranding and subsequent renaming to Nippon Express Healthcare.

Airlines, retailers among sectors with untapped advertising potential in mobile gaming, report

15-03-2024 | 07:20:07
With leading publications heralding mobile gaming as a pivotal advertising frontier for 2024, the B.I.G. BRAG Index lists the brands consumed more by gamers than the general population.

TD is Canada’s most valuable banking brand, study

13-03-2024 | 10:02:00
TD Bank Group (TD) is the 12th most valuable banking brand in the world and Canada’s most valuable banking brand, with a brand value of $19.0 billion.

The combined value of the world’s top 500 banking brands reaches $1.4 trillion, report

07-03-2024 | 09:32:00
The Chinese banking sector demonstrates a notable recovery, with the 'big four' banks remaining well ahead of their US counterparts

Moody’s partners with Interbrand to develop new brand identity

07-03-2024 | 08:50:49
 The new identity clarifies, elevates, and unifies the Moody’s brand, conveying the firm’s integrated capabilities to a marketplace facing risk that is multiplying and overlapping more than ever.

Sportlife and Hero Cassis select Somention as social media agency of choice

28-02-2024 | 11:16:48
Somention will be responsible for crafting the strategy, maintaining an always-on presence, managing the community, and producing social content for both brands.

Heineken and Amsterdam join hands for the city's 750th birthday

27-02-2024 | 16:26:01
To celebrate the festive collaboration between the city and the brewery, Mayor of Amsterdam Femke Halsema and Heineken CEO Dolf van den Brink raised a glass in the old boardroom of Heineken.

Deutsche Telekom is the world’s most valuable telecoms brand, report

27-02-2024 | 07:21:00
Deutsche Telekom’s 17% brand value increase to $73.3 billion can be attributed to a strong network and successful fibre deployment in Europe, along with 5G leadership in the US.

Authentic connections and transparency elevate influencer trust and drive brand engagement, study

27-02-2024 | 07:05:00
With media spend on the global influencer market expected to approach $6 billion in 2024, a new research report released by Snapchat and MAGNA Media Trials revealed how content creators and brand-sponsored content could push the industry even further.

Energy company Prysmian rebrands with support from Interbrand

23-02-2024 | 08:43:41
Prysmian, a player in the energy transition and digital transformation, has launched, in collaboration with Interbrand — a brand consultancy for nearly 50 years — the group’s new brand: a new asset that aims to support and amplify Prysmian’s new business strategy.