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We tend to think virality was invented by social media. It wasn't.

The traditional model of fan engagement was built on mass communication. Social media accelerated this, but it also exposed its limitations.

Many companies still treat marketing measurement and revenue optimization as separate disciplines.

Arsenal climbed five places to third, its highest position in the Football 50, after its brand value increased 28 percent to €1.5 billion.

Campaign reporting and insights are available through DV Pinnacle, DoubleVerify’s unified analytics and reporting platform.

Patel joins Kantar after serving as Africa Director of Research at Mobile Digital Insights (MDI).

Based on those findings, Landor repositioned the brand around the promise of providing "the gas that warms your home with the service that warms your soul."

Rather than replacing existing research methods, Bastion Vantage is intended to complement them by providing continuous insights into culture, sentiment and emerging behaviours.

The activation forms part of Nuii's strategy to build brand engagement beyond traditional retail channels by creating experiences that connect consumers with the brand.

The organizations also reaffirmed that GARM, which WFA discontinued on August 9, 2024, will not be re-established or replaced by a similar initiative.

Mary Brannan will oversee the development of both established and emerging client accounts while managing the agency's client services function.

The company recorded turnover of €25.6 billion, while underlying operating margin increased to 20.3 per cent. Underlying earnings per share rose 2.4 per cent as growth across its Power Brands and emerging markets offset currency headwinds.

The projects, which launched alongside a broader transformation of McLaren's trackside facilities, are designed to support the team's operational and commercial ambitions.

The report includes examples showing how organisations have applied each of the four principles to improve AI visibility.

The report argues that while AI has become a standard part of the creative process, long-term advantage depends on using audience participation and cultural signals to guide creative development.

Working alongside Tom Munckton, Executive Creative Director of Fold7Design, Matt Hennell will lead the agency's growth strategy and help shape the future direction of the business.

The research found that nine in 10 respondents said their agencies are either central to their commercial success or make a meaningful contribution to business performance.

Alongside the research, the agency has introduced an AI-powered diagnostic tool designed to help organisations identify reputational risks that may affect commercial performance.

According to Kantar, the ranking includes both brands founded with sustainability as a core proposition and established companies that have incorporated sustainability into their wider brand strategies.

Global branding agency JKR and marketing data and analytics company Kantar have released a report examining how customer experience contributes to brand equity.

If the tournament helps create even a small shift from “my country is succeeding” to “Africa is succeeding”, it could become one of the most powerful brand-building moments the continent has seen.