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WARC forecasts global advertising expenditure will grow 11.9 percent in 2026 to reach $1.34 trillion, driven in part by retail media and digital platforms.

The decline represents USD39.4 billion in lost US-attributable brand value. However, the total value of the European brands analysed rose 7 percent over the same period, reaching USD2.72 trillion in 2026.

The agency was tasked with creating a scalable national creative platform that could represent The Y's diverse services and programmes while giving its member associations the flexibility to adapt the brand for local communities.

Drawing on the IPA Databank and IPA Effectiveness Awards case studies, the publication brings together a series of co-branded FT advertisements, each supported by evidence summaries and relevant case studies. 

Unilever's haircare business recorded high single-digit growth in the first half of 2026, supported by Dove's Intensive Repair range, while prestige haircare brand K18 continued to deliver volume-led growth.

The solution combines Kantar's Meaningful Different Salient framework with Qualtrics' Experience Management Platform, bringing customer experience, brand and operational data into a single view.

Vedran believes the answer lies in making brand strategy more accessible and usable across people, platforms and AI tools.

The report, How Brands Define, Scope and Reward Agency Work, finds that fixed-fee and output-based models have increased from 20 percent to 33 percent over the same period.

The near-term commerce story is Meta Business Agent, which the company introduced in June.

The report examines how brands are creating experiences, communities and cultural relevance alongside their products and services.

Speaking ahead of Climate Week NYC 2026, Buter outlined how the company is addressing emissions while managing operational risks, improving efficiency and developing products and production processes.

Google retained its position as the world’s most valuable media brand, with brand value increasing 5 percent to $433.1 billion.

The agencies will work on connected tournament strategies while tailoring activity to individual fan cultures, communities and local contexts.

The study analysed more than 700 B2B campaigns and identified seven Buyability signals linked to buyer confidence. The framework centres on three areas: Recommendations, Relationships and Relatability, which the researchers refer to as the 3Rs.

Advertisers can book studies during standard campaign setup in The Trade Desk without separate contracting or an additional platform. Reporting covers age, gender, device, creative, ad group and campaign ID.

The real question is not how quickly a brand can climb a ranking. It is whether customers, brokers, partners and employees experience the same values that the brand promises.

We tend to think virality was invented by social media. It wasn't.

The traditional model of fan engagement was built on mass communication. Social media accelerated this, but it also exposed its limitations.

Many companies still treat marketing measurement and revenue optimization as separate disciplines.

Arsenal climbed five places to third, its highest position in the Football 50, after its brand value increased 28 percent to €1.5 billion.

Campaign reporting and insights are available through DV Pinnacle, DoubleVerify’s unified analytics and reporting platform.