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Speaking ahead of Climate Week NYC 2026, Buter outlined how the company is addressing emissions while managing operational risks, improving efficiency and developing products and production processes.

Google retained its position as the world’s most valuable media brand, with brand value increasing 5 percent to $433.1 billion.

The agencies will work on connected tournament strategies while tailoring activity to individual fan cultures, communities and local contexts.

The study analysed more than 700 B2B campaigns and identified seven Buyability signals linked to buyer confidence. The framework centres on three areas: Recommendations, Relationships and Relatability, which the researchers refer to as the 3Rs.

Advertisers can book studies during standard campaign setup in The Trade Desk without separate contracting or an additional platform. Reporting covers age, gender, device, creative, ad group and campaign ID.

The real question is not how quickly a brand can climb a ranking. It is whether customers, brokers, partners and employees experience the same values that the brand promises.

We tend to think virality was invented by social media. It wasn't.

The traditional model of fan engagement was built on mass communication. Social media accelerated this, but it also exposed its limitations.

Many companies still treat marketing measurement and revenue optimization as separate disciplines.

Arsenal climbed five places to third, its highest position in the Football 50, after its brand value increased 28 percent to €1.5 billion.

Campaign reporting and insights are available through DV Pinnacle, DoubleVerify’s unified analytics and reporting platform.

Patel joins Kantar after serving as Africa Director of Research at Mobile Digital Insights (MDI).

Based on those findings, Landor repositioned the brand around the promise of providing "the gas that warms your home with the service that warms your soul."

Rather than replacing existing research methods, Bastion Vantage is intended to complement them by providing continuous insights into culture, sentiment and emerging behaviours.

The activation forms part of Nuii's strategy to build brand engagement beyond traditional retail channels by creating experiences that connect consumers with the brand.

The organizations also reaffirmed that GARM, which WFA discontinued on August 9, 2024, will not be re-established or replaced by a similar initiative.

Mary Brannan will oversee the development of both established and emerging client accounts while managing the agency's client services function.

The company recorded turnover of €25.6 billion, while underlying operating margin increased to 20.3 per cent. Underlying earnings per share rose 2.4 per cent as growth across its Power Brands and emerging markets offset currency headwinds.

The projects, which launched alongside a broader transformation of McLaren's trackside facilities, are designed to support the team's operational and commercial ambitions.

The report includes examples showing how organisations have applied each of the four principles to improve AI visibility.

The report argues that while AI has become a standard part of the creative process, long-term advantage depends on using audience participation and cultural signals to guide creative development.