VIOOH expands Brazil DOOH reach with b.drops

The b.drops network includes 6,241 screens in gyms, including Smart Fit, generating more than 159 million monthly impressions

VIOOH has partnered with Brazilian digital out-of-home (DOOH) media owner b.drops to expand programmatic access to premium advertising inventory across self-care and wellness locations in Brazil.

The agreement gives advertisers access to more than 7,680 digital screens, generating over 165 million monthly impressions across 120 cities. The inventory represents around 5 percent of Brazil's DOOH market and includes locations in São Paulo, Rio de Janeiro, Brasília, Curitiba and Belo Horizonte.

Partnership expands programmatic inventory

The b.drops network includes 6,241 screens in gyms, including Smart Fit, generating more than 159 million monthly impressions. It also comprises 1,180 screens in beauty salons, including Jacques Janine, delivering 19 million monthly impressions, alongside 259 screens in barber shops with a further 1.2 million monthly impressions.

Gavin Wilson, global chief commercial officer, VIOOH: "Brazil is one of the most rapidly growing DOOH markets globally, and b.drops gives advertisers access to more than 6,000 screens across 120 cities, delivering content and entertainment in positive high-attention spaces. Reaching people in gyms, beauty salons and barber shops puts brands at the heart of wellbeing moments, and making that inventory available programmatically is a real step forward for advertisers targeting Brazilian consumers."

Focus on programmatic buying

The partnership enables advertisers to buy b.drops inventory through VIOOH's supply-side platform, providing programmatic access with location-based targeting across the network.

Felipe Viante, co-founder and executive director, b.drops: "Joining VIOOH's platform opens our national network to a wider pool of international buyers looking to reach Brazilian consumers in the moments that matter most to them. This partnership gives advertisers programmatic access to our screens across the country, with greater flexibility, agility and geolocation connecting them to an engaged audience, using technology and targeting at the right time."

According to VIOOH, the partnership is intended to provide advertisers with greater flexibility, targeting capabilities and campaign measurement across b.drops' nationwide network.

www.viooh.com

www.bdrops.tv

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