Zevia taps Cardi B for real talk campaign

The campaign supports Zevia's positioning around zero sugar soft drinks made with real ingredients

Zevia has launched Real Talk Interpreter, a national marketing campaign featuring Grammy Award-winning artist Cardi B. The campaign spans streaming TV, online video, social media and retail, marking the first creative collaboration between the beverage brand and the rapper.

The campaign supports Zevia's positioning around zero sugar soft drinks made with real ingredients. It arrives as demand for zero sugar sodas continues to grow, with the creative highlighting the brand's refreshingly real message through Cardi B's direct and humorous style.

Campaign brings 'real talk' to everyday moments

The creative features Cardi B as the Real Talk Interpreter, translating everyday conversations into what people are really thinking. Two hero films, Potluck and Guidance Counselor, place the artist in familiar social situations where she delivers unfiltered commentary while featuring Zevia's Orange Creamsicle and Creamy Root Beer flavours.

Kirsten Suarez, chief marketing officer, Zevia: "Real is at the core of everything we do at Zevia—from our ingredients to our brand voice—but we also believe better-for-you choices should be fun. That's what makes Cardi such a natural fit with Zevia. Her authenticity, humor and confidence help us introduce Zevia to new audiences and show that great-tasting, zero sugar soda made with real ingredients can still have plenty of personality and flavor. Together, we've created a campaign that's entertaining, memorable and unmistakably real."

Cardi B: "Let me tell you something, I'm always going to say exactly what's on my mind, and that's why Zevia and I are perfect for one another. Zevia keeps it real with the ingredients, and I've never been one to bite my tongue. With 'Real Talk Interpreter,' we're bringing that same energy to everyday moments and saying what everyone is really thinking."

Social activation and summer promotion

The campaign will extend to Cardi B's Instagram and TikTok channels, where consumers will be invited to submit everyday situations for the artist to interpret. Selected entries will be featured across the social media channels of both Zevia and Cardi B.

Alongside the campaign, Zevia has launched the Zevia x Cardi B Real Summer Sweepstakes, offering weekly prizes and a grand prize including signed Cardi B merchandise and Zevia products. The partnership will also be supported through in-store retail displays featuring the artist.

www.zevia.com

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