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Pepsi pairs gameday food with NFL campaign
The campaign features Bettis as the Pepsi ref of gameday flavor, calling out occasions when football food is served without an ice-cold Pepsi.
Coca-Cola Store Orlando celebrates a decade at Disney
A hand-blown, 10-foot-wide chandelier made from repurposed Coca-Cola bottles hangs above the entrance, while glass-lined ramps wind around the three floors.
Havas PLAY to lead MOCCONA social strategy
Havas PLAY, which expanded into the ANZ region in November, will work across MOCCONA’s core portfolio and product development campaigns throughout 2026.
Pure Leaf turns tennis breaks into brand platform
The partnership centres on Anisimova’s decision to step away from professional tennis in 2023 to reset before returning to competition and reaching the world’s Top 10.
Starbucks turns its menu into collectible plush toys
The approximately seven-centimetre plush toys depict five Starbucks products: Double Tall Latte To Go, Caramel Macchiato For Here, TOKYO Roast, Matcha Cream Frappuccino and Sugar Donut
Champion to lead PR for Brooklyn Water Bagel
Brooklyn Water Bagel selected Champion to strengthen its communications strategy as it grows beyond its Florida roots. The agency's remit includes raising the profile of the brand's story while supporting its franchise development objectives.
Zevia taps Cardi B for real talk campaign
It arrives as demand for zero sugar sodas continues to grow, with the creative highlighting the brand's refreshingly real message through Cardi B's direct and humorous style.
Coca-Cola introduces global visual identity
The refreshed system gives greater prominence to Coca-Cola's red and white colour palette, Dynamic Ribbon, Arden Square and Spencerian script across packaging, retail environments, equipment and digital channels.
Starbucks Chilled Coffee positions itself as Gen Z’s sidekick
The campaign is built around research commissioned by Starbucks Chilled Coffee, which found that 88 percent of Gen Z and young millennials across Spain, the UK and Germany hold back at least one part of themselves to fit in.
Gatorade campaign celebrates sweat behind success
The initiative is designed to reinforce the brand’s positioning around hydration science and performance, while targeting the next generation of football athletes.
Gong cha taps K-pop for global brand push
The initiative centres on a new platform designed to increase brand relevance and frequency of consumption across international markets.
Heineken rebrands Costa Rica operations
The move formalizes the company’s expanded presence in Central America and signals a broader regional growth strategy.
PIGEON wins shopper marketing role at Danone
Food and beverage company Danone Canada has appointed PIGEON to lead shopper marketing strategy across its full brand portfolio nationwide.
Horizon Media wins GALLO media account
Following a competitive review, GALLO selected Horizon Media for its experience in regulated categories and its approach to delivering measurable results.
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