Champion to lead PR for Brooklyn Water Bagel

The agency will deliver integrated communications campaigns designed to increase brand awareness

Champion has been appointed agency of record for Brooklyn Water Bagel, taking responsibility for public relations, influencer marketing and franchise lead-generation as the fast-casual restaurant chain expands across the US.

The agency will deliver integrated communications campaigns designed to increase brand awareness, support restaurant sales and attract franchise partners through earned media, creator partnerships and digital marketing initiatives.

Agency to support brand expansion

Brooklyn Water Bagel selected Champion to strengthen its communications strategy as it grows beyond its Florida roots. The agency's remit includes raising the profile of the brand's story while supporting its franchise development objectives.

Dan Smith, CEO, Brooklyn Water Bagel: "Brooklyn Water Bagel has built something truly special –– bringing authentic New York-style bagels to communities across the U.S. while evolving with today's consumers through fresh, better-for-you menu options. As we continue to grow beyond our home state, we wanted a partner that understands both restaurant marketing and franchise growth. Champion's integrated approach and deep industry expertise will help us expand our reach and stay true to the quality and authenticity that define our brand."

Brand highlights proprietary water process

Founded in Florida, Brooklyn Water Bagel produces its bagels using a proprietary 14-step water filtration and mineralisation system designed to recreate the composition of New York water. The company says its bagels are made with six natural ingredients and contain no bromate, bleached flour or additives.

The menu also includes breakfast and lunch sandwiches, avocado toast, gluten-free options, lower-carbohydrate Brooklyn Bites and coffee roasted in-house.

Champion focuses on restaurant sector

Eric Spiritas, principal, Champion: "Brooklyn Water Bagel has a compelling story that extends far beyond great bagels. The brand has carved out a unique position by pairing authentic New York quality with menu innovation and a scalable franchise opportunity. We're excited to amplify that story and connect the brand with new audiences as they continue building momentum across the country."

Dallas-based Champion specialises in public relations and digital media for the foodservice sector. The agency represents more than 80 restaurant brands and is marking its 24th year of providing communications services to the food and beverage industry.

www.brooklynwaterbagel.com

www.championmgt.com

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