Tagresults

As brands continue to pour larger budgets into social media, creators and influencer partnerships, marketers are increasingly questioning whether social-first strategies alone can sustain long-term growth.

The report examines how marketers can achieve sustainable growth as investment in social and creator marketing continues to increase.

The campaign explores the tension between responding to the constant demands of modern life and creating opportunities for face-to-face connection.

Born Social's responsibilities include global social strategy, creative strategy and content production.

Brooklyn Water Bagel selected Champion to strengthen its communications strategy as it grows beyond its Florida roots. The agency's remit includes raising the profile of the brand's story while supporting its franchise development objectives.

The launch marks the most significant update to the TRESemmé brand in its 75-year history, with the company aiming to strengthen its position in the growing premium haircare market while maintaining accessible pricing.

The Dallas-based agency will lead strategic public relations and influencer marketing for the brunch restaurant chain,

The appointment marks the beginning of a partnership that will see Ogilvy support Lite n' Easy's brand strategy while drawing on the agency's multicultural, health and behavioural science expertise.

The agency’s Sport + Entertainment division will oversee influencer strategy, talent partnerships, content creation, and campaign performance across key global markets, with a focus on driving engagement and travel interest.

The campaign comes as demand for water treatment solutions continues to grow, driven by concerns over water quality, aging infrastructure, and increased attention to health and household safety.

The agency will develop a year-round, creator-led strategy designed to strengthen cultural relevance and increase engagement

The influencer marketing boom is no longer fueled by million-dollar mega-deals.

Based on analysis of more than 21,000 collaborations and 200,000 creators, the report shows that smaller companies are playing a growing role in the creator economy, prioritising return on investment over reach.

The Don’t Be Chicken campaign marks Bojangles’ push into a market known for established favourites, using humour and provocation rather than price-led messaging to attract attention.

The move comes as the agency continues to expand its offer, bringing earned media and creator-led work closer together to support campaigns designed around cultural relevance.

The agency surveyed 1,000 UK marketing professionals and found that 78 percent anticipate revenue growth, while 64 percent expect their marketing budgets to rise over the next 12 months.

The partnership supports Unilever’s shift toward a many-to-many brand-building model centered on social platforms, creators, and AI-driven insights.

The agency’s expanded services combine media relations, influencer engagement and digital storytelling with TikTok Shop initiatives.