Marketing Report


SodaStream Benelux chooses Somention for their influencer campaigns

27-06-2024 | 13:41:54
After an intensive pitching process, SodaStream has selected Somention as their partner for their influencer activations in the Netherlands and Belgium.

Africa Business Communities launches operations in the Middle East

22-05-2024 | 10:31:08
Africa Business Communities, a Digital B2B Publisher that enables companies and organizations to connect with African Business Professionals has launched its services in the Middle East as it seeks to tap into the growing economic opportunities and investors’ appetite towards those opportunities.

Ogilvy launches global health influence offering

30-04-2024 | 09:41:38
By embracing influence, brands can establish exceptional relationships with patients and healthcare communities, leading to improved consumer engagement, medical adoption, and brand awareness.

Influencer among UK children's top 10 dream jobs, research

19-04-2024 | 09:50:12
The role of influencer, someone able to monetise followings on websites and apps like Instagram and YouTube, was the sixth-most popular career choice among UK children aged 6 to 171.

Authentic connections and transparency elevate influencer trust and drive brand engagement, study

27-02-2024 | 07:05:00
With media spend on the global influencer market expected to approach $6 billion in 2024, a new research report released by Snapchat and MAGNA Media Trials revealed how content creators and brand-sponsored content could push the industry even further.

Somention welcomes four new team members

31-01-2024 | 07:51:04
Four new team members have joined social media agency Somention.

From Amsterdam (Blauw Gras) to Rotterdam, Dan Verhoeven is the new Creative Director Somention

19-01-2024 | 08:38:00
Verhoeven brings 15 years of expertise and together with ECD Vivian Kowalski  will further shape Somention's social frontrunner position.

Her Campus Media acquires Gen Z influencer marketing platform Zfluence

27-10-2023 | 08:41:00
As influencer marketing continues to explode and brands prioritize harnessing the power of creators, Her Campus Media, the #1 media portfolio for college women and Gen Z, has acquired Zfluence, a platform connecting brands with passionate young content creators.

Ippolita Magrone: How context-aware AI can help influencer marketing platforms build trusting relationships in the age of authenticity

03-10-2023 | 14:02:00
In the age of authenticity, consumers seek the 'true you,' posing both a great opportunity and a significant challenge for brands.

Havas Play and BKT Tires strengthen partnership with Curling world championship deal

20-09-2023 | 09:56:52
Havas Play continues to hit and roll in the world of sports sponsorships. The network – expert on sports marketing, branded content, influencer marketing, experiential and live activation – has facilitated a new agreement for its longstanding global partner BKT Tires.

Somention acquires saas platform Influentials

19-09-2023 | 10:22:31
Somention, the largest independent social media agency in the Netherlands, is proud to announce the strategic acquisition of saas platform Influentials.

Content quality, platform differences among issues affecting influencer marketing, analysis shows

18-09-2023 | 11:15:00
Influencer marketing suffers from eight common issues that sabotage campaign results, according to an analysis by RAD AI, a platform that delivers ROI-based creative intelligence solutions.

Wanted: Top marketers with great brand stories for fine interviews

28-08-2023 | 13:04:00
Marketing Report, a global news channel covering developments in marketing, advertising, media, PR, tech and AI, is looking to interview top marketers with interesting brand stories to tell.

Product placement in media drives consumer behavior, report

22-08-2023 | 09:18:39
The report, "State of Product Placement 2023," analyzed product placement's ROI, and consumers' feelings on it compared to traditional marketing and advertisements.

Survey of US marketers reveals only 14 per cent of brands are chasing growth amid economic turbulence

17-08-2023 | 08:48:35
Brands are pivoting their growth marketing strategy to invest more in bottom of the funnel channels to drive short-term growth, including video and audio, retargeting and remarketing, ecommerce and paid search, according to new research from global digital agency DEPT®.

TP-Link, Crowdcreate partner to expand technology reach through influencers

15-08-2023 | 14:56:00
TP-Link, a global player in networking and smart home solutions and an innovation leader, announced a strategic partnership with Crowdcreate, a premier influencer marketing agency.

[Interview] Vivian Kowalski, Charlotte Koeleman, Somention

05-07-2023 | 07:57:00
Charlotte Koeleman (Managing Partner) and Vivian Kowalski (Executive Creative Director) are part of the social media agency Somention's board.

Influencers can switch people on to sustainable living, Unilever study

04-04-2023 | 16:12:49
Unilever, alongside a cohort of eco-conscious influencers and behavioural scientists, has announced the results of a first of its kind examination of the role of influencer content in impacting sustainable choices.

Nielsen reveals key Brand Lift drivers for emerging media channels

30-03-2023 | 16:36:45
Nielsen, a global player in audience measurement, data and analytics, has identified for the first time the drivers of brand lift on emerging media, illuminating common factors that drive campaign performance.

Travel platform Steller acquires influencer marketing agency Travel Mindset

24-03-2023 | 09:33:14
Travel Mindset, a travel-focused influencer marketing company, and the addition of Rik van der Kooi to the company’s Board of Directors. These additions will allow Steller to expand its offerings in the influencer marketing field, while bringing on new expertise to guide the company’s future vision of providing a more seamless experience throughout the travel inspirational and booking journey.

WPP acquires data driven influencer marketing agency Goat

22-03-2023 | 16:10:28
Goat drives authentic brand engagement while integrating targeted paid media to reach the right audience and achieve industry-leading results.