Marketing Report


Instacart and The Trade Desk partner to enhance programmatic advertising for CPG brands

15-04-2024 | 08:15:00
The partnership aims to make CPG advertisers' media buys more data-driven on The Trade Desk by enabling them to reach purchase-minded audiences based on Instacart's consumer behavior and product purchase data.

Deliveroo partners with Rokt to expand retail media offerings

08-04-2024 | 07:40:00
Deliveroo has been building its retail media network since launching its advertising platform in 2021, supporting its restaurant partners to reach more customers on the platform. 

e-Commerce startup Uzum becomes first tech unicorn in Uzbekistan

03-04-2024 | 11:21:00
Uzum, a digital services ecosystem in Uzbekistan, has secured $114 million in funding through a combination of a Series A funding round and debt financing, making it the first tech company in Uzbekistan to achieve unicorn status with a post-money valuation of over $1 billion.

The cost of fast fashion

22-03-2024 | 11:15:25
The French national Assembly Today, Assemblée nationale, has started discussing a bill that could have far-reaching implications on the fashion industry as it seeks to tackle one of the most pressing challenges of the industry: Fast fashion.

Clothing retailer Destination XL Group picks Mediassociates as media agency

21-03-2024 | 09:12:52
Mediassociates will focus on brand media campaigns for DXL Big + Tall retail stores and its ecommerce site, in close partnership with Barrett Hofherr, a full-service, award-winning creative advertising agency.

VML partners with CommerceIQ for unified AI-Intelligence platform

20-03-2024 | 10:03:14
Building on the agency’s unmatched end-to-end creative commerce capabilities, this partnership allows for the exchange of insights across the providers to improve a brand’s experience within eRetail environments globally.

John Lewis and Saatchi & Saatchi launch campaign inviting women-led businesses to collaborate

20-03-2024 | 09:57:00
To celebrate, John Lewis & Partners recently rebranded as John Lewis & Sisters across its social channels, and launched collage-inspired creatives including a mural in Liverpool.

Supermarket chain Lidl Belux selects blended agency iO to manage its digital marketing and campaigning

19-03-2024 | 09:51:00
Lidl can rely on the expertise in digital strategy, innovation, and marketing that iO has gained working with their previous clients in retail.

Autonomo secures £2m funding, kickstarts expansion in UK and throughout Europe

18-03-2024 | 11:59:00
Autonomo, the startup behind checkout-free software that enables retailers to convert existing stores into a cashierless shopping experience, has closed a £2 million seed funding round.

FERMAT raises $17m Series A to grow its ML-powered social commerce shopping experience

15-03-2024 | 10:31:00
FERMAT, the startup that allows every retailer to create a unique shopping experience for each customer journey, has raised $17 million in new financing.

Klarna expands growth tools for retailers through global rollout of creator shops and ads manager

08-03-2024 | 07:05:00
. With a mission to accelerate commerce, Klarna's marketing and ad solutions open new revenue channels for large and small retailers, especially during times when they're looking for extra support to grow their businesses. 

Retail, communications sectors topped Australia’s ad spend in 2023, Nielsen data

23-02-2024 | 09:06:21
Nielsen’s list of Australia’s Top 20 categories by ad spend for 2023  is the result of detailed analysis, which delivers an accurate view of advertising trends and spending by category between January and December last year.

Coca‑Cola launches Happy Tears soda exclusively on TikTok

23-02-2024 | 09:02:00
The limited-edition offering combines a timeless Coke taste infused with a salty splash of minerals for taste and a sweet pinch of peach, drawing inspiration from the tears of joy brought on by small, everyday acts of kindness.

Over half of Dutch and Belgian banking and retail companies are not optimizing local SEO, iO study

23-02-2024 | 08:49:01
In 2020, blended agency iO investigated how retail chains in the Netherlands improved their regional online visibility through Local Search Engine Optimisation (SEO).

Retailer Hy-Vee names Ogilvy as creative partner for its suite of health brands

22-02-2024 | 08:24:00
Ogilvy has announced its appointment as strategic and creative partner for Hy-Vee’s health brands which includes RedBox Rx, Vivid Clear Rx, Amber Specialty Pharmacy and Hy-Vee Health Infusion Care.

ADvendio accelerates U.S. retail media expansion

21-02-2024 | 08:44:00
ADvendio, the omnichannel retail media advertising platform, will accelerate its U.S. growth as it posts a 150% increase in global retail media revenues.

Point pickup selects InMobi Commerce to power ad monetization across grocery partners

20-02-2024 | 09:45:00
InMobi Commerce will deliver an industry-first product discovery and monetization solution to Point Pickup’s grocery retail partners helping maximize their media-derived revenues while engaging and inspiring shoppers.

TPN selects AdAdapted to drive digital conversions for its CPG partners

19-02-2024 | 07:02:00
TPN, which works with consumer goods brands such as Hershey, Sara Lee and Espolon Tequila, chose AdAdapted to improve how its clients reach consumers during the pre-shop planning phase.

Instacart and Hy-Vee partner to meet growing demand for same-day delivery

16-02-2024 | 08:25:29
Instacart's Fulfillment as a Service offering makes it easy for retailers to plug Instacart fulfillment technology into their existing e-commerce via API, seamlessly integrating with their storefronts and brand identity.

VML launches report revealing key brand opportunities for 2024

06-02-2024 | 07:04:10
The report finds that consumers are in their Slow Living era, known as ‘The Great Deceleration’ slowing down their lifestyles and opting for a mindful approach to the year ahead.

96 percent of small to midsize businesses using TikTok receive more engagement than on Instagram, report

26-01-2024 | 07:38:13
The survey underscores a pivotal shift in digital marketing, highlighting TikTok’s effectiveness in engaging audiences, especially among Gen Z and Gen Alpha consumers.