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The study found that 56 percent favor creator-informed recommendations, while 65 percent have greater confidence in AI advice when it draws on credible creator reviews.

Leroy Merlin’s approach is to extend the customer relationship beyond the purchase by using the product itself as a source of reminders and encouragement until the project is completed.

Photographer Judy Pak shot the campaign in Los Angeles, where poet Cleo Wade, stylist Jessica de Ruiter and movement director Stephen Galloway appear in their private residences.

The expanded relationship extends the agency’s work across WellBiz Brands’ portfolio.

Depending on whose numbers you use, between 70% and 85% of new consumer packaged goods fail within two years of launch.

For brands, retail media is becoming indispensable, particularly in CPG, where it is forecast to account for more than half of advertising investment in food and alcoholic drinks in 2027.

UK advertising expenditure is on course to exceed £50 billion this year, according to AA/WARC, while audience growth has remained limited.

Under the partnership, Tombras will create a brand platform built around Dollar Tree’s value proposition, convenient shopping experience and the discovery of unexpected products.

The companies aim to accelerate the development of surfactant technologies and chemistries, with the goal of translating scientific advances into product performance and consumer experiences.

The Summer Job film features an individual working as a ball picker on a golf course. During his shift, he takes a break from his routine to enjoy the atmosphere and freedom associated with the summer months.

The agency will develop a full-funnel media strategy that combines data, technology and creative planning to strengthen consumer engagement and support SharkNinja APAC's growth objectives in India.

The two-floor store brings together Women's, Men's, Children's and Home departments within a single location.

The campaign highlights the product's commercial performance and its origins in long-running consumer demand for a collaboration between the Reese's and OREO brands.

The initiative extends the Gap Inc. Creator Program, launched in October 2025, which was developed to strengthen the company's digital presence through creator partnerships and authentic brand storytelling.

Brooklyn Water Bagel selected Champion to strengthen its communications strategy as it grows beyond its Florida roots. The agency's remit includes raising the profile of the brand's story while supporting its franchise development objectives.

The report is based on a nationally representative survey of 2,000 UK adults conducted by Opinium between 19 and 22 May 2026.

Following the completion of the Luxembourg conversion and consultation with its works council, Criteo's Board of Directors has approved the next stage of the redomiciliation process.

Endeavour Group said Thinkerbell was chosen for its combination of consumer insight and creative strategy, with the agency's collaborative approach supporting the retailer's focus on customer and data-led growth.

The company recorded turnover of €25.6 billion, while underlying operating margin increased to 20.3 per cent. Underlying earnings per share rose 2.4 per cent as growth across its Power Brands and emerging markets offset currency headwinds.

The brief supports Panda London's plans to strengthen brand awareness, expand its retail presence and support long-term business growth.

The communications programme will focus on The Works' Time Well Spent brand proposition while supporting its position as a destination for affordable, screen-free activities for families.