Marketing Report


Birdseye raises $3 million in seed funding to revolutionize how brands and retailers target customers

24-11-2023 | 07:31:00
Birdseye, a pioneering force in the retail and e-commerce artificial intelligence sector, has announced a seed investment of US$3 million from Drive Capital.

eBay and Amazon collect the most user data among Android shopping apps, report

22-11-2023 | 07:05:00
eBay gathers 28 data points, while Amazon collects 25 data points spanning 11 data types, including personal, financial, and location data.

Online appliance retailer CHiQ launches sports marketing campaign featuring champion athlete Viktoria Rebensburg as brand ambassador

22-11-2023 | 07:00:00
These events boast a fan base of 33 million individuals across Europe with estimated global TV viewership of 1.2 billion. 

Almost two-thirds of global consumer spend predicted to be online within next decade

20-11-2023 | 09:40:00
In the afterglow of a post-pandemic world, the future of retail is steadfastly being shaped by digital, as shoppers envision a future where nearly two-thirds (64%) of their shopping will be online in the next 10 years.

Uber company Drizly debuts new marketing campaign

16-11-2023 | 08:50:49
"What's It Gonna Be?" nods to Drizly's growing emphasis on helping consumers find and buy the right drinks for any moment, whether it's selecting a gift for that someone special, discovering new drinks for an upcoming soiree, or shopping everyday favorites for a casual night at home.

Klarna expands growth tools for retailers through global rollout of creator shops and ads manager

14-11-2023 | 07:29:58
. With a mission to accelerate commerce, Klarna's marketing and ad solutions open new revenue channels for large and small retailers, especially during times when they're looking for extra support to grow their businesses. 

Omnicom buys e-commerce firm Flywheel Digital for $835 million

10-11-2023 | 08:48:07
Flywheel's services enable top brands to sell more goods more efficiently across hundreds of digital marketplaces, such as Amazon, Walmart, and Alibaba.

[Marketing Week] Bob Koigi: Online video industry takes market by storm

09-11-2023 | 11:15:00
The unprecedented rise in use of smart devices and mobile data subscriptions, increase in popularity of live streaming and rise in number of streaming services is opening up the video on demand market.

Dutch and Belgian retailers are missing out on local SEO benefits, iO report

09-11-2023 | 08:26:26
Although the optimisation scores have increased compared to previous research, there is still a lot to be gained for retail chains in the Netherlands and Belgium. 

Point pickup selects InMobi Commerce to power ad monetization across grocery partners

02-11-2023 | 09:15:00
InMobi Commerce will deliver an industry-first product discovery and monetization solution to Point Pickup’s grocery retail partners helping maximize their media-derived revenues while engaging and inspiring shoppers.

e-Commerce poised to capture 41% of global retail sales by 2027, BCG reports

31-10-2023 | 09:36:00
After tremendous acceleration throughout the pandemic, many retail and consumer packaged goods (CPG) companies faced a marked slowdown of online sales growth in 2022.

HEMA starts retail media network

30-10-2023 | 12:02:00
HEMA has started its own retail media network for suppliers and non-suppliers. Brands can now advertise on digital screens in all HEMA branches.

Omnicom acquires digital commerce powerhouse Flywheel

30-10-2023 | 11:46:50
Omnicom, a global marketing and corporate communications company, has acquired Flywheel Digital, the digital commerce business of Ascential, for a net cash purchase price of approximately $835 million.

Camping World partners with Instacart to power same-day delivery services

26-10-2023 | 16:00:00
Camping World, one of world's largest recreational vehicle dealer, and Instacart, the grocery technology company in North America, announced a new partnership to launch same-day delivery from more than 185 Camping World stores nationwide via the Instacart App and website.

TPN selects AdAdapted to drive digital conversions for its CPG partners

23-10-2023 | 07:35:00
TPN, which works with consumer goods brands such as Hershey, Sara Lee and Espolon Tequila, chose AdAdapted to improve how its clients reach consumers during the pre-shop planning phase.

Instacart and The Trade Desk partner to enhance programmatic advertising for CPG brands

20-10-2023 | 14:51:16
The partnership aims to make CPG advertisers' media buys more data-driven on The Trade Desk by enabling them to reach purchase-minded audiences based on Instacart's consumer behavior and product purchase data.

Havas Market unveils a complete guide to e-retail media

20-10-2023 | 14:25:14
To gain a deeper understanding of this burgeoning market, Havas Market team conducted a thorough analysis across five core western markets: the US, UK, France, Germany, and Spain.

36 per cent of TV audiences have interacted with shoppable ad QR Codes, study

17-10-2023 | 14:05:00
The Video Advertising Bureau (VAB) has examined those questions and more in its new report, Shortening the Path to Purchase: How new opportunities in Shoppable TV are igniting viewer engagement and brand performance.

Mintos launches high-yield Fractional Bonds for retail investors in Europe

17-10-2023 | 12:18:23
Mintos, the largest platform in Europe for investing in loans, has announced the launch of high-yield Fractional Bonds to open up the world of fixed-income securities to retail investors in Europe.

Shirofune Integrates with Shopify to optimize campaigns based on customer lifetime value

16-10-2023 | 09:40:00
Shirofune, the digital advertising automation management platform backed by a human intelligence-first approach, has announced its integration with Shopify to predict the Lifetime Value (LTV) of online customers and provide advertisers with even greater optimization of their ad campaigns.

Yahoo Mail debuts AI enhancements for a smarter inbox

16-10-2023 | 09:01:00
Yahoo has announced new AI tools for Yahoo Mail that expand its existing AI beta experience, including an all-new shopping feature – Shopping Saver. Aiming to save everyone time and money, Yahoo is bringing innovation to the inbox and redefining the user experience.