Marketing Report


Kellanova expands partnership with Interpublic to accelerate global brand growth

23-07-2024 | 08:15:37
In addition, Weber Shandwick will continue to oversee U.S. public relations and influencer engagement for priority brands, in a continuation of its award-winning work for this iconic marketer. Interpublic activation agency Momentum will handle shopper marketing and promotions in North America.

Publicis Media appointed by Nestlé as its media agency in China

18-07-2024 | 08:44:00
The appointment will see Nestlé entrusting Publicis Media China to manage its media requirements including media planning and buying for social and mobile as well as performance media in China.

Vego Garden unveils innovative kitchen composter for sustainable living

09-07-2024 | 12:34:00
Vego Garden, the provider of innovative gardening solutions, announced the launch of its latest offering - the Vego Kitchen Composter.

Chocolate confectionery market size is set to grow by $31 billion from 2024-2028, report

09-07-2024 | 11:36:00
The global chocolate confectionery market size is estimated to grow by $31 billion from 2024-2028, according to Technavio.

Planters nuts and snacks manufacturer launches “Ahhh, nuts” ad campaign

03-07-2024 | 09:45:00
The innovative campaign, developed in collaboration with BBDO MW features four, fast-paced, high-energy spots depicting everyday mishaps while fishing; waiting at a cash machine; opening a highly carbonated bottle; and an experience at a vending machine.

Instacart unveils ads on its AI-powered smart carts

01-07-2024 | 11:15:00
 Instacart,the grocery technology company in North America, has announced it is expanding its advertising solutions to Caper Carts, the company's AI-powered smart carts.

Mediaplus wins European Kikkoman account

28-06-2024 | 10:28:13
The entire media strategy, planning, buying and distribution of the European brand campaigns on TV has been in the hands of the Mediaplus Group since April.

Uber Eats to power restaurant delivery on Instacart

13-06-2024 | 08:50:00
 In the coming weeks, Instacart customers nationwide will be able to use the Instacart app to order from hundreds of thousands of restaurants, powered by Uber Eats.

Keelings picks ThinkHouse as agency of record for Irish and global marketing

12-06-2024 | 11:00:00
As Keelings enter a new phase of growth across its Irish, UK and European markets, this collaboration signifies an exciting chapter in the company’s marketing journey, with investment aimed at engaging consumers and driving awareness of their brand and values. 

Online grocery retailer Ocado invites shoppers to let ‘Summer Come to You’ in new campaign

29-05-2024 | 08:20:00
The films feature customers who are out and about, enjoying summer with their family and friends.

Domino's Pizza unveils campaign to tip customers who tip their delivery drivers

09-05-2024 | 11:51:55
Domino's Pizza Inc. is launching You Tip, We Tip – a promotion that tips customers who tip their delivery drivers.

Burger King invests $300 million to accelerate modernization of outlets across US

01-05-2024 | 10:05:40
The Brand's Reclaim the Flame investments have driven strong early results, including record average U.S. Franchisee profitability in 2023.

Dripos secures $11m Series A funding to revolutionize coffee shop operations

25-04-2024 | 10:15:00
Dripos, a comprehensive software platform built specifically for coffee shops, has announced its $11 million Series A funding round.

[Interview] Inês Bernardo, Creative Director, Scrambled

18-04-2024 | 12:33:00
Inês Bernardo is the Creative Director at Scrambled, a creative production agency specializing in food content. The agency brings brand’s visions to life through compelling visuals and impactful storytelling. Now part of the PAKT Group, Scrambled has joined forces with Nosh Food Films, creating an unstoppable force in the global food and beverage content production scene worldwide.

Creative production agency Scrambled introduces fresh new look for HEMA’s food department

18-04-2024 | 12:17:00
Scrambled, a creative production agency renowned for their food expertise, has partnered with HEMA to cook up an exciting makeover for HEMA's food department.

Mattel partners with Heinz to launch pink 'Barbiecue' sauce

16-04-2024 | 11:06:37
After this huge public demand, Mattel and Heinz are now launching this dreamy sauce just in time to celebrate the 65th Anniversary of the Barbie brand…because Barbie dreams really do come true.

Brazilian restaurant brand Fogo de Chão selects GALE as creative and media agency of record

20-03-2024 | 11:36:00
GALE’s remit spans creative, social, influencer and media strategy, planning, buying, analytics, reporting and brand stewardship to increase awareness and support Fogo de Chão’s ambition of becoming the category leader.

Belgian sauce maker Manna taps blended agency iO in new brand campaign

27-02-2024 | 07:25:00
Manna needed a refresh for its product labels. To visually update them and anchor the brand name in the minds of the general public, iO developed a creative branding campaign. 

Starbucks is the world’s most valuable restaurant brand, report

09-02-2024 | 07:57:09
American brands make up 19 out of the top 25 brands in the ranking and collectively account for 90% of the total brand value.

Peter Piper Pizza picks Citrus Advertising as the new agency of record, for brand, creative and media services

31-01-2024 | 07:34:00
Citrus kicked off the partnership by filming a series of new commercials and introducing a new brand positioning: The Fun Is Baked In. 

Mondelēz International advances progress toward 2050 net zero emissions goal

16-01-2024 | 10:06:21
Achieving this milestone includes providing documentation of the company's carbon accounting, aligning to new standards, continuing to transform its business operations and supply chains, and transparently reporting progress.