Marketing Report


[Interview] Inês Bernardo, Creative Director, Scrambled

18-04-2024 | 12:33:02
Inês Bernardo is the Creative Director at Scrambled, a creative production agency specializing in food content. The agency brings brand’s visions to life through compelling visuals and impactful storytelling. Now part of the PAKT Group, Scrambled has joined forces with Nosh Food Films, creating an unstoppable force in the global food and beverage content production scene worldwide.

Creative production agency Scrambled introduces fresh new look for HEMA’s food department

18-04-2024 | 12:17:15
Scrambled, a creative production agency renowned for their food expertise, has partnered with HEMA to cook up an exciting makeover for HEMA's food department.

Mattel partners with Heinz to launch pink 'Barbiecue' sauce

16-04-2024 | 11:06:37
After this huge public demand, Mattel and Heinz are now launching this dreamy sauce just in time to celebrate the 65th Anniversary of the Barbie brand…because Barbie dreams really do come true.

Brazilian restaurant brand Fogo de Chão selects GALE as creative and media agency of record

20-03-2024 | 11:36:00
GALE’s remit spans creative, social, influencer and media strategy, planning, buying, analytics, reporting and brand stewardship to increase awareness and support Fogo de Chão’s ambition of becoming the category leader.

Belgian sauce maker Manna taps blended agency iO in new brand campaign

27-02-2024 | 07:25:00
Manna needed a refresh for its product labels. To visually update them and anchor the brand name in the minds of the general public, iO developed a creative branding campaign. 

Starbucks is the world’s most valuable restaurant brand, report

09-02-2024 | 07:57:09
American brands make up 19 out of the top 25 brands in the ranking and collectively account for 90% of the total brand value.

Peter Piper Pizza picks Citrus Advertising as the new agency of record, for brand, creative and media services

31-01-2024 | 07:34:00
Citrus kicked off the partnership by filming a series of new commercials and introducing a new brand positioning: The Fun Is Baked In. 

Planters nuts and snacks manufacturer launches “Ahhh, nuts” ad campaign

17-01-2024 | 10:25:00
The innovative campaign, developed in collaboration with BBDO MW features four, fast-paced, high-energy spots depicting everyday mishaps while fishing; waiting at a cash machine; opening a highly carbonated bottle; and an experience at a vending machine.

Mondelēz International advances progress toward 2050 net zero emissions goal

16-01-2024 | 10:06:21
Achieving this milestone includes providing documentation of the company's carbon accounting, aligning to new standards, continuing to transform its business operations and supply chains, and transparently reporting progress.

Instacart unveils ads on its AI-powered smart carts

09-01-2024 | 08:48:40
 Instacart,the grocery technology company in North America, has announced it is expanding its advertising solutions to Caper Carts, the company's AI-powered smart carts.

Dunkin’ and Leo Burnett unbox the power of the donut in new holiday campaign

23-11-2023 | 07:12:00
The heartwarming spot, titled “Unboxing,” was brought to life, with the help of director Henry-Alex Rubin (Smuggler) and is set to a custom-made track created by Beacon Street Studios.

Kerrygold explores the power of mealtime reconnection in new global advertising campaign

07-11-2023 | 08:42:49
The campaign – 'May your table always be full' – aims to illustrate the power of reconnecting with friends and family at mealtimes amid the fast-paced pressures of everyday modern life.

Vistry unveils conversational AI platform LumoChat for food commerce

09-10-2023 | 12:03:00
Vistry, a San Diego-based startup leading the way in Generative AI and restaurant automation, has announced the launch of its Conversational AI platform, along with its AI Customer Assistant chatbot.

5W Public Relations acquires US boutique food and beverage communications firm YC Media

06-09-2023 | 10:12:16
With the addition of YC Media, 5W adds the boutique firm's exemplary services, clients, and senior talent to its existing roster of consumer brands.

Roku and Instacart partner to pair TV streaming and online grocery delivery for marketers

21-08-2023 | 08:34:00
Roku has announced a partnership with Instacart to help consumer-packaged goods (CPG) advertisers make TV advertising more relevant and performance-driven across the entire streamer’s journey.

IKEA announces a plant-based evolution of the IKEA hot dog

07-07-2023 | 15:08:45
IKEA has developed the hot dog in a modern way. With great taste and texture, the plant-based hot dog is the latest, innovative addition to the family of plant-based products at IKEA.

Accenture and Microsoft migrate Unilever brands to cloud

05-04-2023 | 17:19:29
The migration has helped Unilever—whose over 400 brands are used by 3.4 billion people daily—become a cloud-only enterprise.

Similarweb estimates 100 fastest-growing digital brands of 2022

27-01-2023 | 11:48:08
With its annual Digital 100 ranking, Similarweb is recognizing what it believes to be the 10 top-performing digital domains from 10 critical business categories, ranked by growth – with the top sites up by hundreds, or even thousands of a percent, between 2021 and 2022.

Big John beats Ya’hunga with Chicken Licken’s new ad

15-11-2022 | 08:16:00
Inspired by this, Chicken Licken wanted to tell a tale of just how legendary the burger is and how far someone would go to get their hands on one.

Panos selects Publicis Groupe Belgium as media partner

10-11-2022 | 13:41:13
The two selection processes happened in parallel, with guidance by PitchPoint for the creative/strategic agency selection and with guidance by fma Belgium for the media partner.

Nestlé appoints Lisa Gibby as Chief Communications Officer

04-10-2022 | 17:40:15
 In her role, Lisa Gibby will oversee the company’s Corporate Communications function, including media relations, public affairs, corporate digital and content and employee engagement.