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Brooklyn Water Bagel selected Champion to strengthen its communications strategy as it grows beyond its Florida roots. The agency's remit includes raising the profile of the brand's story while supporting its franchise development objectives.

The appointment extends a partnership that began in New Zealand in 2022, with Tonic now leading earned media, strategic communications and experiential campaigns for Subway across both markets. The expanded remit is now underway.

Ruder Finn will support Wendy’s communications across a range of audiences, including consumers, employees, investors, franchisees, media, creators and local communities.

With Scrambled, the action plan was clear: leverage what we know and combine it with new ingredients.

The campaign combines humor, visual storytelling, and clever misdirection to engage viewers while highlighting the app’s variety.

Just Eat Takeaway.com has appointed VCCP as its global creative agency of record following a competitive four-way pitch. The Amsterdam-headquartered delivery platform replaces incumbent McCann as it prepares the next phase of its brand development.

The collaboration features an advertising spot built around a determined Pepsi Chaser tasked with ensuring no Casey’s slice is enjoyed without Pepsi.

With nearly three decades of growth behind it, Tropical Smoothie Cafe is positioning Fallon as the creative partner to accelerate brand visibility and drive business performance.

The assignment begins in the fourth quarter and includes supporting media activity for seven store openings in 2025.

The agency will modernize the brand’s DTC operations, streamlining the customer experience while maintaining the distinctive character that defines Tate’s products.

In an increasingly competitive market, food brands are stepping out of their comfort zones and reimagining both product and partnership.

The new assignment is all about fuelling Taco Bell’s innovation engine - creating a fresh communications platform for their iconic limited-time offerings.

Set on stormy seas and in muddy fields battered by wind and rain, each film follows humorously determined shoppers who go to extreme lengths to source its food.

The agency will be responsible for media planning and buying, media analytics, and advanced analytics to deliver data-driven solutions that fuel customer loyalty, acquisition, and growth.

As the media agency of record, Havas Media will oversee strategic communications planning and video media investment for the iconic brand.

McDonald’s has become the world’s most valuable restaurant brand, with its brand value up 7% to $D40.5 billion. According to Brand Finance research, this rise is largely driven by an increase in its Brand Strength Index (BSI) score, which has climbed from 82.9 in 2024 to 90.5 out of 100, earning an AAA+ rating.

The agency was selected to extend a successful multiyear partnership based on their proven ability to advance Panda Express’ media strategy during a key growth phase.

St Luke’s remit for Whole Earth will include brand strategy development and creation of all ATL and digital communications for the Whole Earth range.

Chipotle Mexican Grill has announced the debut of a new short film, “Unfolded,” which showcases sustainable agriculture comparable to Chipotle’s Food With Integrity principles.

The campaign is now live and is designed to resonate with the vibrant and diverse lifestyles of six major German cities: Berlin, Hamburg, Munich, Cologne, Düsseldorf, and Frankfurt, and the food that hits home in those places.