EssenceMediacom secures Just Eat media account
According to the companies, the approach is designed to support growth while creating a more connected media experience
EssenceMediacom has been appointed media agency partner of record for Just Eat Takeaway.com (JET) following a competitive review, expanding the agency's responsibilities across multiple international markets.
Under the agreement, a dedicated EssenceMediacom team will provide media strategy, planning and activation services for JET across Austria, Belgium, Bulgaria, Germany, Ireland, Israel, Italy, the Netherlands, Poland, Slovakia, Spain, Switzerland and the UK. A dedicated Mindshare team will manage the business in Canada.
Global model supports growth plans
The appointment strengthens EssenceMediacom's relationship with JET as the food delivery platform continues to develop its marketing operations through a model that combines central strategic oversight with local market expertise.
According to the companies, the approach is designed to support growth while creating a more connected media experience across the consumer journey in multiple markets.
WPP technology to underpin media strategy
As part of the partnership, the agency team will utilise WPP's marketing platform, WPP Open, and Open Intelligence capabilities to support audience identification, data-driven planning and performance measurement.
The technology will be used to help JET improve consumer understanding, identify growth opportunities and optimise media effectiveness across its international operations.
Focus on integrated media capabilities
Celine Francois, Head of Global Media, Just Eat Takeaway.com: "We’re pleased to appoint the EssenceMediacom team at WPP Media as our media partner of record. WPP’s advanced data and technology capabilities and ability to effectively support our teams with a globally integrated model will be critical as we continue to accelerate our growth and drive relevance across food and delivery."
Charlotte Goddard, Managing Director, Global Clients, WPP Media Netherlands: "We are thrilled to be partnering with the Just Eat Takeaway.com team and are grateful for the opportunity to help them leverage the power of integrated media to drive their business growth and bring the power of every day convenience to more people around the world."
The appointment will take effect from July 2026, with EssenceMediacom leading media operations across the majority of JET's global markets and Mindshare overseeing activity in Canada.
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