Digital commerce firm Goodness appointed creative partner for Tate’s Bake Shop

Digital commerce agency Goodness has been appointed Direct-to-Consumer Agency Partner and Digital Creative Partner for cookie brand Tate’s Bake Shop. The agency will modernize the brand’s DTC operations, streamlining the customer experience while maintaining the distinctive character that defines Tate’s products.

Tate’s Bake Shop is known nationwide for its crisp, buttery chocolate chip cookies and an expanding range of desserts, including gluten-free options. The partnership aims to deepen consumer connections by refining the brand’s digital platforms, messaging, and overall strategy.

The collaboration has already produced Tate’s new ecommerce site, designed for personalization and scalability. Alongside supporting retail sales, the platform offers exclusive products including gift packs, a merchandise collection, and B2B ordering options. The site reflects the brand’s emphasis on quality and its origins in a real bake shop.

Goodness also supported Tate’s National Chocolate Chip Cookie Day campaign, which featured a Times Square billboard at the Ball Drop. The activation invited consumers to scan a QR code linking to a landing page where they could claim a full-size bag of Tate’s Chocolate Chip Cookies through the new site.

Donald Fierros, Chief Operating Officer, Goodness: "There’s a lot of room to grow a relationship with consumers, reimagining their platforms and strategy, better syncing their messaging and enhancing how they show up in the world."

Jess Goon, Chief Marketing Officer, Tate’s Bake Shop: "We consider Goodness an extension of our internal team. Their dedication and ownership mentality has helped to build a best-in-class omnichannel ecosystem for Tate’s."

Ryan Vanni, Chief Executive Officer, Goodness: "Our ability to efficiently service disparate corners of the business while still authentically embodying the brand will help them continue to build meaningful connections that last."

www.goodness.inc

www.tatesbakeshop.com

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