MIRIMAR wins Five Guys creative account

The ongoing relationship comes as Five Guys moves into a more intentional marketing phase after building its business and customer following largely through word of mouth.

Independent creative agency MIRIMAR has been appointed creative agency of record for Five Guys following a competitive pitch, adding the family-led restaurant brand to its growing roster of AOR partnerships.

The burger chain has operated for nearly four decades, with a focus on fresh preparation, ingredient quality and customer experience.

MIRIMAR takes on Five Guys creative account

Navin Sharma, Chief Commercial Officer, Five Guys: "Forty years ago, the Murrells opened a carry-out joint in Arlington, Va., focused on one thing: the best burgers and fries around. We’ve never cut corners on ingredients, and we’re not cutting corners on who tells our story. MIRIMAR earned this the same way we’ve earned every customer – by being exceptional at what they do."

Luke McKelvey, co-founder and CEO, MIRIMAR: "It’s rare to have a company like Five Guys, where there’s nothing to manufacture. They’ve spent decades obsessing over the things they do to make the world’s best burgers and fries, and they’ve built an incredibly successful business doing it. We feel proud to help Five Guys tell its story in a way that’s never been done before."

Agency expands AOR client roster

McKelvey also highlighted similarities between the two companies, noting that both are founder- and family-led businesses with a focus on their own approach to their respective industries.

Luke McKelvey: "When you understand Five Guys doesn’t have freezers in any restaurants because everything is made fresh, every day, and they offer unlimited toppings at no charge; it’s clearly a generous, confident business, obsessed with quality"

The Five Guys account adds to MIRIMAR’s growing number of AOR relationships across the US. The agency also works as AOR for Rocket and Priceline, with partnerships spanning the East and West coasts.

The appointment gives MIRIMAR another major restaurant brand relationship as the independent agency continues to expand its AOR business.

www.mirimarus.com

www.fiveguys.com

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