Tagresults
Starbucks turns its menu into collectible plush toys
The approximately seven-centimetre plush toys depict five Starbucks products: Double Tall Latte To Go, Caramel Macchiato For Here, TOKYO Roast, Matcha Cream Frappuccino and Sugar Donut
Champion to lead PR for Brooklyn Water Bagel
Brooklyn Water Bagel selected Champion to strengthen its communications strategy as it grows beyond its Florida roots. The agency's remit includes raising the profile of the brand's story while supporting its franchise development objectives.
Zevia taps Cardi B for real talk campaign
It arrives as demand for zero sugar sodas continues to grow, with the creative highlighting the brand's refreshingly real message through Cardi B's direct and humorous style.
Coca-Cola introduces global visual identity
The refreshed system gives greater prominence to Coca-Cola's red and white colour palette, Dynamic Ribbon, Arden Square and Spencerian script across packaging, retail environments, equipment and digital channels.
Starbucks Chilled Coffee positions itself as Gen Z’s sidekick
The campaign is built around research commissioned by Starbucks Chilled Coffee, which found that 88 percent of Gen Z and young millennials across Spain, the UK and Germany hold back at least one part of themselves to fit in.
Gatorade campaign celebrates sweat behind success
The initiative is designed to reinforce the brand’s positioning around hydration science and performance, while targeting the next generation of football athletes.
Gong cha taps K-pop for global brand push
The initiative centres on a new platform designed to increase brand relevance and frequency of consumption across international markets.
Heineken rebrands Costa Rica operations
The move formalizes the company’s expanded presence in Central America and signals a broader regional growth strategy.
PIGEON wins shopper marketing role at Danone
Food and beverage company Danone Canada has appointed PIGEON to lead shopper marketing strategy across its full brand portfolio nationwide.
Horizon Media wins GALLO media account
Following a competitive review, GALLO selected Horizon Media for its experience in regulated categories and its approach to delivering measurable results.
TSA secures De’Longhi UK social remit
The win adds to TSA’s recent momentum, after the influencer-led social media agency secured UK accounts including Jack Daniel’s, Whittard of Chelsea, and The Collective last year.
5WPR named agency of record for Real Coco
5W PR has announced that it has been named Agency of Record for Real Coco
Major League Fishing selects Yuengling as its official sponsor
Major League Fishing (MLF) announced that D.G. Yuengling & Son has signed a multiyear agreement to become an Official Sponsor of Major League Fishing
Heineken 0.0 study shows moderation goes mainstream
New research from HEINEKEN highlights a growing cultural shift towards choice and moderation, as the company continues to lead the way in the 0.0 category.
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