Proof Advertising wins FiiZ Drinks account

Independent agency Proof Advertising has been named creative agency of record for FiiZ Drinks following a competitive review, as the beverage brand expands its footprint across the United States and Canada.

Under the partnership, Proof Advertising will oversee creative and strategic responsibilities for FiiZ Drinks as the company targets growth from more than 70 locations to over 500 stores in the US and 100 in Canada during the next decade.

Proof Advertising to support expansion plans

Founded in Bountiful, Utah, in 2014, FiiZ Drinks operates within the growing specialty soda category, which has gained wider attention in recent years through social media and television exposure, including The Secret Lives of Mormon Wives.

The company offers more than 10,000 drink combinations, including flavoured sodas, energy drinks, water-based beverages, and hot drinks, alongside snacks and desserts. FiiZ Drinks said it served more than 200 million ounces in 2025 and has expanded into markets including Connecticut, Texas, and Arizona.

Proof Advertising will develop brand strategy and creative campaigns aimed at increasing national awareness, supporting franchise development, and strengthening the company’s “Your Drink. Your Way.” positioning across digital, social, and experiential marketing channels.

Agency to lead creative campaigns

Bryan Christian, CEO, Proof Advertising: “The specialty soda category is exploding, and FiiZ is right at the center of it with a brand that people genuinely love. They’ve built real community and obsessive loyalty in every market they enter. Our job is to introduce FiiZ to the millions of people who haven’t discovered it yet. This is a brand on the brink of something much bigger, and that’s exactly where Proof does its best work.”

Kelly O’Rourke, Director of Marketing, FiiZ Drinks: “As we expand nationally, we needed a partner that knows how to build brands, not just run ads. Proof immediately understood that our growth is powered by community and by the kind of genuine customer love you can’t manufacture. We’re confident they’ll help us tell that story to new markets while staying true to who we are.”

The first creative work from Proof Advertising for FiiZ Drinks is expected to launch later this year.

www.fiizdrinks.com

www.proof-advertising.com

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