PIGEON wins shopper marketing role at Danone

Food and beverage company Danone Canada has appointed PIGEON to lead shopper marketing strategy across its full brand portfolio nationwide. The mandate strengthens the agency’s role in aligning retail execution and delivering a more consistent brand experience in-store.

The appointment follows a competitive review process, with PIGEON selected for its integrated retail approach and long-standing experience with the company’s brands.

Integrated retail strategy drives selection

PIGEON will work alongside Danone Canada’s existing agency partners to improve coordination across campaigns and enhance shopper engagement at retail. The agency’s approach focuses on connecting creative execution with the shopper journey to support conversion at the point of sale.

Lucas Manière-Despert, team lead, retail marketing, Danone Canada: "PIGEON’s approach proved to be strategic, creatively distinctive, and grounded in the realities of retail. Their knowledge of our brands and activation expertise will be key assets in fuelling growth for our portfolio across the country."

Long-term collaboration expands scope

The expanded remit builds on a relationship spanning more than 25 years, positioning PIGEON to scale its retail and shopper marketing capabilities across Danone Canada’s portfolio.

Armelle Dubourg, VP, client services and business lead, PIGEON: "We’re thrilled to deepen our collaboration with Danone Canada. Bringing our retail expertise to a portfolio of this scale is a truly energising opportunity. We can’t wait to create standout campaigns that drive shopper engagement and deliver meaningful conversion at shelf."

Agency strengthens position in retail marketing

With this mandate, PIGEON reinforces its position in the retail and shopper marketing sector, particularly among consumer packaged goods brands. The agency will focus on delivering cohesive campaigns that align brand strategy with in-store execution across the Canadian market.

www.danone.ca

www.pigeonbrands.com

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