Nielsen Launches Ad Intel AI

The launch marks the first phase of a broader product roadmap that will introduce additional AI-powered capabilities across Nielsen's media intelligence portfolio over the next year

Nielsen has introduced Ad Intel AI, an AI-powered media intelligence platform designed to help advertisers and agencies analyse advertising activity, competitor strategies and market opportunities using real-time data.

The company said the platform brings together fragmented advertising data into a single system, enabling users to access insights on competitor spending, creative activity and media trends while supporting faster decision-making.

Platform focuses on AI-driven media intelligence

According to Nielsen, Ad Intel AI represents a move beyond traditional reporting tools towards AI-powered decision support. The platform is designed to improve the speed, accuracy and interoperability of advertising intelligence while providing recommendations based on available data.

The launch marks the first phase of a broader product roadmap that will introduce additional AI-powered capabilities across Nielsen's media intelligence portfolio over the next year.

Roadmap targets end-to-end marketing insights

Nielsen said the planned updates will connect different stages of the marketing process, from campaign planning through to performance measurement, with the aim of creating a more integrated advertising ecosystem.

The company also said the enhancements are intended to transform its products from reporting platforms into decision-making and recommendation tools for advertisers and agencies.

Akhil Parekh, Chief Product Officer, Nielsen: "The AI race relies on the most accurate data and that's what Nielsen owns. We are the keepers of one of the largest studies of human behavior ever assembled, having captured how people spent their time for several decades. By combining AI with the industry's most accurate and comprehensive data, we turn media fragmentation into market certainty. AI is the mechanism by which we will become faster, more accurate, more personalized and more indispensable to the clients who rely on us for media intelligence to drive their business."

www.nielsen.com

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