Marketing Report


Cineverse partners with Gracenote to boost streaming content searches

09-04-2024 | 11:05:43
 The company has announced a deal with Gracenote, a Nielsen company, to integrate industry-leading metadata for millions of films and television shows into cineSearch – Cineverse’s AI-powered conversational entertainment search platform that is set to be unveiled this spring.

Nielsen and Circle City Broadcasting renew local TV measurement

28-03-2024 | 07:15:00
As part of the new agreement, Circle City will now leverage Nielsen’s Local Over the Top (OTT) measurement, which measures local audiences across both streaming apps and linear television.

Lyft taps Nielsen to drive advertising insights

22-03-2024 | 11:32:36
Nielsen, a global player in audience measurement, data and analytics, and Lyft have announced a new agreement for measurement of Lyft’s in-app advertisements through Lyft Media.

Nielsen’s Gracenote resolves viewer frustration around watching streaming programming

14-03-2024 | 09:03:21
The Gracenote solutions pair TV, movie and sports programming availability data with normalized program metadata to ensure that streaming aggregators, digital platforms and MVPDs offer content-first user experiences that facilitate universal search.

Nielsen appoints Nicolina Marzicola as Chief People Officer

01-03-2024 | 09:03:08
As Global Chief People Officer, Marzicola will lead Nielsen’s Global HR function, and will oversee talent initiatives that engage employees, connect back to strategic priorities and ultimately drive company growth.

82 per cent of Best Picture Oscar nominees are emotional, fun, powerful or tense, analysis

28-02-2024 | 11:04:46
Nielsen’s Gracenote ran an analysis to answer this question tapping our deep trove of descriptive metadata around entertainment content.

Retail, communications sectors topped Australia’s ad spend in 2023, Nielsen data

23-02-2024 | 09:06:21
Nielsen’s list of Australia’s Top 20 categories by ad spend for 2023  is the result of detailed analysis, which delivers an accurate view of advertising trends and spending by category between January and December last year.

Nielsen inks multi-market deal with Morgan Murphy Media for local TV measurement

21-02-2024 | 09:02:15
Nielsen’s Local TV solutions deliver comprehensive measurement across the myriad of platforms, devices & advertising models in all markets, large and small.

GWI and Nielsen introduce advanced audience analytics to agencies and advertisers

20-02-2024 | 09:45:00
With the Nielsen GWI Fusion, it’s now possible to compare scenarios and optimize media plans across multiple media types to allow for more informed cross-media decisions and understand U.S. TV audiences like never before.

Super Bowl LVIII draws 123.7 million average viewers, largest TV audience on record, Nielsen

15-02-2024 | 09:48:21
The broadcast averaged 120.3 million viewers on CBS alone, making it the largest audience for a single-network telecast to date

Hallmark Media renews TV measurement agreement with Nielsen

13-02-2024 | 09:49:50
The company will continue to utilize Nielsen’s streaming platform and content ratings for insights related to its SVOD and FAST/AVOD services, as well.

Nielsen expands YouTube Connected TV ads measurement in 11 countries

09-02-2024 | 07:53:44
Nielsen ONE Ads is the company’s cross-platform campaign measurement product suite which provides deduplicated audience reach and frequency metrics.

Nielsen expands national out-of-home panel, bringing coverage to U.S. TV households

05-02-2024 | 10:15:19
Nielsen, a global leader in audience measurement, data and analytics, has announced that it will expand coverage of its National TV out-of-home (OOH) panel in 2024 in order to fully represent all U.S. TV households.

Nielsen and Nexstar announce comprehensive agreement for TV measurement services

02-02-2024 | 06:54:57
In reaching this agreement, Nexstar, as well as all Nielsen customers, have access to Nielsen’s Big Data + Panel measurement approach.

Nielsen and Fox sign multi-year renewal agreement for audience measurement

24-01-2024 | 07:19:42
 Also with this agreement, FOX will continue to license Nielsen’s suite of planning and audience measurement solutions to help advertisers and agencies reach audiences at scale for critical live news and sports programming.

Nielsen’s Gracenote partners with media advocacy groups to make diverse content creators and talent more accessible

23-01-2024 | 09:55:13
By raising the visibility of diverse talent and representative projects among Studio System’s broad industry user base, Gracenote and its advocacy group partners are accelerating efforts to bring more equitable representation and authentic content to viewers.

Carole Robinson named Chief Communications Officer of Nielsen

19-01-2024 | 08:25:06
Robinson will be responsible for all of Nielsen’s global communications, including external media relations, internal communications, corporate philanthropy, and executive communications for Rao and the Nielsen management team.  

Nielsen, RDA and Eyeota ink deal to grow ad reach, marketing analytics and campaign performance in Australia

15-01-2024 | 09:58:00
This alliance means agencies and advertisers can now seamlessly integrate more than 500 CMV audience segments across 16 different verticals.

Nielsen launches virtual TV measurement solution in Australia

20-12-2023 | 09:35:25
VOZ is an innovation that blends broadcaster viewing data from conventional TV sets with connected devices, such as smart TVs, computers, tablets and smartphones.

Nielsen and LG Ad Solutions in a deal to create largest ACR data footprint for TV measurement in the US

13-12-2023 | 08:04:00
LG Ad Solutions is providing Nielsen with ACR data for both linear and CTV measurement, providing greater stability for Nielsen National TV audience estimates.

Barb taps MetaBroadcast and Nielsen’s Gracenote to optimize TV audience measurement in UK

08-12-2023 | 09:32:07
MetaBroadcast, UK’s metadata management specialist, and Gracenote, a Nielsen company, announced that it has been awarded a three year contract renewal by Barb, the UK audience measurement service, to operate its combined content ID and genre allocation system from January 2025.