WPP names Tyler Turnbull Creative CEO
Turnbull said his priorities would include strengthening connections across WPP while preserving the cultures and creative identities of its agencies.
WPP has appointed Tyler Turnbull, currently Global CEO of McCann, as CEO of WPP Creative, with the leadership transition scheduled for early 2027. He will succeed Jon Cook and lead the group’s integrated creative offering as WPP strengthens its focus on creativity, technology and business growth.
Turnbull joins WPP with experience leading agencies across multiple markets. During his tenure at McCann, he has overseen the global business, following 12 years at FCB, where he led operations in Canada, North America and globally, contributing to creative recognition and business growth.
WPP brings its creative agencies together under new leadership
As CEO of WPP Creative, Turnbull will focus on connecting the group’s creative agencies with its capabilities in media, data, production, commerce and technology. The aim is to provide clients with more integrated services that translate creative work into measurable business results.
WPP plans to build on its WPP Open platform and the expertise of its creative talent to strengthen collaboration across its businesses. The strategy centres on combining the distinct identities of its agencies with the wider group’s resources to support clients in an increasingly AI-driven industry.
WPP focuses on creativity and client growth
Cindy Rose, CEO of WPP: "Tyler is a world-class leader with the ambition, global perspective and creative conviction to lead the next chapter of WPP Creative. His appointment reflects our determination to bring together the very best of WPP for our clients, put creativity at the centre of growth and set a new standard for the industry. I am delighted that he is joining WPP."
Turnbull also highlighted the importance of developing talent and helping clients achieve business growth through integrated creative services.
Turnbull outlines vision for WPP Creative
Tyler Turnbull: "Together with our exceptional teams, my ambition for WPP Creative is to set a new standard for our industry: connected enough to bring WPP’s full strength to every client, distinctive enough to protect the unique magic and cultures of our iconic brands, and extraordinary enough to nurture the industry's most creative talent as we drive meaningful business growth for our partners. The opportunity to lead WPP Creative at this pivotal moment is a tremendous honour. I look forward to partnering with Cindy, Jon and the agency leadership teams to unlock the full power of WPP for our clients and create the conditions for the world’s best talent to do the best work of their careers."
The appointment marks a leadership change for WPP Creative as the group seeks to bring its creative agencies and wider capabilities closer together. Turnbull will work with Rose, Cook and agency leadership teams to develop the offering and support clients through the next phase of the industry’s evolution.
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