FOX expands creator economy strategy
FOX Creator Studios aims to combine content development and commercial expertise to create opportunities for creators and brands across the company’s portfolio.
Fox Corporation has appointed Bryan Thoensen as Senior Vice President of Content Partnerships at FOX Creator Studios and Kirsten McAuliffe as Senior Vice President of Strategic Partnerships and Growth, strengthening the company’s efforts to connect creators, entertainment content and advertisers.
Thoensen will report to Billy Parks, Head of FOX Creator Studios, while McAuliffe will report to Katrina Cukaj, Executive Vice President of Entertainment Advertising Sales. The roles will support the development of creator-led entertainment franchises and commercial partnerships that generate advertising, licensing and growth opportunities.
FOX expands creator-led content partnerships
As Senior Vice President of Content Partnerships, Thoensen will oversee the development and execution of creator-led content franchises. His responsibilities include working with creators, development teams and advertising partners to build premium content formats that balance creative authenticity with commercial objectives.
Thoensen joins FOX with experience across major digital and streaming platforms. At TikTok, he served as Head of Content Partnerships, overseeing content relationships involving creators, public figures, media publishers and non-governmental organisations. At Spotify, he led content partnerships for podcast creators, while at Hulu he managed the commercialisation of original and exclusive content.
Earlier in his career, Thoensen led original entertainment at Fullscreen, where he launched the Gen Z-focused media brand Hello Lab in partnership with AT&T.
FOX connects creators with advertising opportunities
McAuliffe will lead the commercial strategy for FOX Creator Studios, linking creator-led content with FOX Advertising Sales. Her remit includes go-to-market planning, revenue development and advertiser partnerships, as well as identifying opportunities to commercialise creator intellectual property through advertising, licensing and franchise development.
She brings experience from Moonbug Entertainment and Warner Bros. Discovery, where she held leadership roles involving properties including Adult Swim, Bleacher Report and CNN. Her work has covered partnerships connecting brands with audiences across television, streaming, digital, social media and experiential platforms.
FOX strengthens its position in the creator economy
Billy Parks, Head, FOX Creator Studios: "Creators are building the next generation of entertainment businesses, and we’re building FOX Creator Studios to help them scale. Bryan brings an exceptional combination of creative vision, partnership expertise and commercial instinct that will help creators grow their brands while developing premium entertainment opportunities for advertisers."
Katrina Cukaj, Executive Vice President of Entertainment Advertising Sales, Fox: "As creator-led entertainment continues to become a larger part of advertisers’ marketing strategies, we have a tremendous opportunity to connect our advertising partners with authentic creator communities in meaningful ways. Kirsten’s deep experience in building strategic partnerships and commercializing creator-led businesses will help us expand these opportunities and establish FOX as the premier destination for brands looking to invest in the creator economy."
The appointments reflect FOX’s strategy to build a business that supports creators in expanding their entertainment properties while offering advertisers access to engaged audiences through premium, creator-led storytelling.
Follow Marketing Report on LinkedIn
Subscribe to the Marketing Report Newsletter
Send us your press releases, columns, interviews…
Join Marketing Report in our LinkedIn Groups
