Brightland selects HCM to lead comms strategy

HCM will oversee Brightland’s earned media strategy, AI visibility and affiliate activity. The appointment comes as the brand introduces additional pantry staples and looks to increase its visibility across consumer and lifestyle media.

Brightland has appointed Hannah Cranston Media (HCM) as its public relations agency of record, tasking the agency with leading earned media, AI visibility and affiliate marketing as the California pantry brand expands its product range.

Founded in 2018 by Aishwarya Iyer, Brightland built its business around olive oil sourced from California growers. The company is extending its focus beyond olive oil as it develops additional pantry products and seeks to strengthen its connection with consumers through food and shared dining experiences.

HCM to lead Brightland’s PR and brand storytelling

The agency works with brands across lifestyle, consumer packaged goods, beauty, wellness and technology. Its remit will focus on communicating Brightland’s positioning and building awareness as the company develops its presence in the pantry essentials category.

Brightland was founded by Aishwarya Iyer around the idea of elevating everyday kitchen staples. Its olive oils are blended in-house by olive oil sommeliers, sourced exclusively from California growers and tested against standards that the company says exceed international benchmarks.

Aishwarya Iyer, Founder and CEO, Brightland: "So many Americans have never tasted real extra virgin olive oil, and should move past the stale bottles dressed up as the good stuff. HCM builds movements around brands that raise the standard in their category, and I trust them to tell our story with the same care we put into every bottle."

HCM aims to strengthen Brightland’s consumer following

Hannah Cranston, CEO and Founder, Hannah Cranston Media: "I've been buying and gifting Brightland since the early days and watched Aishwarya build something rare: a brand that grows because its fans won't stop talking about it. Being part of her team means we get to take this fandom further, helping amplify the connection that comes around the dinner table with each bottle."

The partnership will support Brightland as it expands beyond its established olive oil range, with HCM responsible for strengthening the brand’s visibility and communicating its products to consumers through media coverage, affiliate channels and AI-driven discovery.

www.brightland.co

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