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The assets will be integrated into Adwake’s operations to support the development of loyalty-driven advertising solutions aimed at improving customer retention and Return On Ad Spend.

Magellan AI has licensed its DMA data to Nielsen, enabling podcast advertisers to measure campaign performance at the local market level across the United States.

Kenya’s national carrier, Kenya Airways, has partnered with European based TUI Airline Holidays, to relaunch travel platform, KQ Holidays.

Under the partnership, VML will consolidate internal teams and legacy partners into a single integrated social model, responsible for full-funnel strategy, content production, social listening, and platform and community management.

Developed by Assembly in partnership with Emberos, the platform aims to optimize brand discoverability, sentiment, and outcomes in an era where Large Language Models (LLMs) guide consumer decision-making.

The collaboration aims to unify Zig’s taxi, private-hire rental, payment, and ride-hailing services under a single tech-enabled identity.

The live action production company joins the roster as it looks to expand its presence in commercial production.

In a new report, Redesigning the Agency Value Model, the organisation argues that selling hours rather than outcomes risks eroding agency revenue and long-term viability.

The initiative aims to reposition the slogan as an ongoing conversation with customers, colleagues and communities across the UK.

The transaction remains subject to customary closing conditions, including regulatory approvals.

Announced on World Teen Mental Wellness Day, the campaign introduces a term created with teens themselves: zill, defined as any action that shows love to your mind on good, bad or everyday days.

The initiative underscores the brewer’s long-term commitment to supporting pub culture and social connection at a time when closures continue across Ireland and the UK.

The move positions both as Creative Partners, responsible for day-to-day creative leadership and the development of culture-shaping ideas.

The move formalizes Meredith Weiss’s position at the helm of the New York-based production company and expands Krysia Johnstone’s remit as Boomshot continues to work across the full content lifecycle.

McCann Paris has developed a global campaign for Explora Journeys, repositioning the luxury ocean travel brand as a floating five-star hotel rather than a traditional cruise line.

The agreement includes a three-year license for AdQuick’s OOH sales cloud product, an exclusivity period, and up to $20 million in investment by OUTFRONT to support technology integration and innovation.

The campaign features the lottery’s celebrity team, including Davina McCall, Emma Willis, Mike Wedderburn, and Fred Sirieix.

Good Foods has introduced its first brand campaign in collaboration with integrated marketing consultancy Rival. Rather than focusing on product features, the campaign centres on the emotional role the brand’s products play in shared moments.

Courage Inc. has been appointed creative partner for Reitmans, marking the agency’s first national retail client. The partnership coincides with Reitmans’ 100th anniversary, as the retailer enters a new phase of brand development.

Video Advertising Bureau has released research comparing Premium Video platforms and YouTube on connected TV, concluding that premium environments deliver stronger co-viewing, attention and session length.

The agency will oversee social media marketing and search engine optimisation, alongside the design and development of a new corporate website.