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The study, Clarity 2030: Communications at a Crossroads, examines how the function is evolving as organizations approach 2030, a milestone shaping long-term economic, political, and workforce strategies.

Based in Miami, Paula Marsilli will oversee strategic coordination for key regional accounts, supporting clients as they adapt to an AI-first marketing supply chain.

The collaboration focuses on large-scale video indexing and AI-powered creative tools, enabling CANAL+ to strengthen personalization for subscribers while providing new resources for production partners.

The Miami-based agency will oversee strategic communications, brand amplification, and media outreach as Flam expands awareness of its AI-powered approach to interactive brand content.

Susan Credle began her industry journey with an internship at BBDO New York and went on to shape creative work and leadership cultures across several major agencies.

The independent PR, social and digital agency will manage the clinic’s press office as part of a 12-month initiative titled Making Veins Matter.

The track, a modern take on Van Halen’s 1980s classic “Jump,” features J Balvin, Amber Mark, guitarist Steve Vai and drummer-producer Travis Barker, and is released via Coca Cola’s Real Thing Records in partnership with Capitol Records.

Ahead of the season-opening Grand Prix in Australia, presenters from each brand went head-to-head in a bespoke go-kart race to compete for pole position on the Sky Sports x Global leaderboard.

HTC, in collaboration with its agency of record Brandon, has launched a campaign that uses humor to highlight common internet frustrations, positioning the brand as a reliable provider for consumers seeking a better connection.

The collaboration significantly expands programmatic access to premium DOOH inventory nationwide.

Mediaplus Group has appointed Uwe Roschmann as Managing Director of Mediaplus International, strengthening the agency’s leadership team and supporting its global expansion and new business initiatives.

Kimberly-Clark and Omnicom have introduced a revised communications structure for three brands in Brazil, appointing Africa Creative to lead integrated communications and strategy across the accounts.

The agency will support U.S. Soccer through a connected model that integrates data and audience insights, partnership marketing, experiential marketing, brand development and performance marketing.

Felipe Petroni and Daniel Batista will work alongside Managing Director Manuela Rinzler and Chief Creative Officer for Latin America Renato Zandoná to advance AKQA’s agency model, which integrates imagination, technology and craft to deliver business value for clients.

WARC has released the 2026 edition of the Creative 100, its global ranking of the most awarded campaigns and companies for creativity based on results from major international and regional awards held during 2025.

The expansion reflects the studio’s growing international profile and supports its ambition to deliver its storytelling approach and production expertise to the North American market.

The deal brings together two adtech companies with complementary expertise and extends ShowHeroes’ reach to close to 2,000 publisher partners.

Davies will lead global business operations, client delivery, and product management across LePub’s international footprint.

The agency will support the retailer’s strategy to position its stores as community hubs on the high street.

Under the agreement, Viant will serve as the DSP of Record for WHOOP, powering household-level CTV activation that links media exposure directly to business outcomes.

The campaign spans Times Square in New York, Toronto in Canada, and the Shibuya Scramble in Tokyo, bringing the message to some of the world’s most iconic locations.