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Fifteen agency teams will compete in a 48-hour race designed to test their planning skills and knowledge of the medium.

For Kvibille, the question was not how to create the next campaign spike, but how to remain relevant every single day of the year without exhausting audiences or internal teams.

The report provides advertisers and agencies with insights designed to inform decisions during the upfront marketplace.

The platform includes tools such as MMM, GeoMMM, Ad Copy AI and Brand Equity to help connect media investment with measurable business outcomes across the brand portfolio.

The Playbook follows the IPA’s 2025 report, The Price Isn’t Right, which highlighted the tension between agencies’ desire to innovate and their reliance on traditional models.

The appointments highlight excellence across sport, film craft, and healthcare communications.

Titled Guinness Extra, the initiative aims to celebrate supporters who follow the league from afar while strengthening Guinness’ recognition as the Official Beer of the Premier League across key markets, including Africa and Asia.

The agency will lead the retailer’s brand strategy, creative development and content initiatives as BrandsMart expands both online and in-store.

Work on the brief has already begun, with Stitchy collaborating with Little Moons’ existing agency partners to support coordinated communications across multiple markets.

The studio debuts with a partnership with Lyrical Lemonade to expand Lyrical Lemonade TV into a larger programming network.

The move strengthens strategic leadership across the agency’s media services while reinforcing its commercial capabilities.

The initiative uses consumer psychology insights and traveler research to highlight how visitors connect with Puerto Rico through music, cuisine, landscapes and local communities.

The initiative combines advertising, fashion partnerships and product releases designed to position salon-inspired hair styling as accessible to a broader audience.

The system uses the company’s Neuro-Contextual data to provide strategic insights, audience mapping and competitive analysis through a conversational interface.

Created with agency Jung von Matt DONAU, the project introduces Vienna Gold Noise, a Spotify playlist released ahead of World Sleep Day on March 13.

The refurbishment introduces upgraded screens and supporting technology designed to position the site as a premium platform for luxury brand advertising.

The acquisition strengthens Maison BETC’s capabilities in a sector where bespoke events represent high-value communications opportunities for premium brands.

The updated creative platform highlights French excellence and attention to detail across every aspect of the travel experience, from onboard comfort to ground services.

As part of the initiative, Toyota is providing 10,000 free bursary places for the ECB’s All Stars Cricket programme and supporting Cricket Ireland’s Smash It programme, introducing more children to the sport.

The research, prepared by Kantar for Axon by AppLovin, finds that mobile gaming now serves as a mass-reach advertising platform, combining demographic diversity with measurable purchase impact.

The campaign emphasizes personalized journeys that allow guests to explore at a considered pace, with every detail designed to enhance comfort and connection.