Havas’ Maison BETC acquires events agency Eyesight

Havas has announced that Maison BETC, BETC’s global network dedicated to luxury, has acquired Eyesight, an independent agency renowned for its design and production of fashion shows and luxury events.

The acquisition strengthens Maison BETC’s capabilities in a sector where bespoke events represent high-value communications opportunities for premium brands.

Founded in 2002 by Thierry Dreyfus, Eyesight specializes in the artistic, technical, and organizational execution of fashion shows and luxury brand events. The agency operates across Paris, New York, and Milan, led by Edward Ross, Artistic Director in New York and Los Angeles; Alexandra Avalone, overseeing client liaison and production; and Marie Meresse, producer in Paris managing global teams. Eyesight has staged over 3,000 shows for luxury houses including Dior Homme, Yves Saint Laurent, Fendi, Virgil Abloh, Comme des Garçons, KidSuper, EgonLab, and Salomon.

Specialized expertise in luxury events

Eyesight is recognized for its sophisticated productions, combining art direction, lighting, scenography, new media, and emotion to deliver large-scale international projects. The agency’s approach emphasizes listening, research, and creative collaboration, producing immersive experiences that reflect the aesthetic values and precision expected by luxury clients.

Through this acquisition, Maison BETC consolidates its ability to support luxury brands across the entire value chain. Eyesight will complement Maison BETC’s creative expertise and the production capabilities of POP, while also benefiting from BETC’s international network to expand high-value collaborations. The agencies have begun exploring AI applications to further enhance the fashion show experience and its filming.

Yannick Bolloré, Chairman and CEO of Havas: “We are delighted to welcome Thierry Dreyfus and the entire Eyesight team to the Havas family. This acquisition is fully in line with our ambition to offer brands increasingly more desirable, innovative, and premium experiences, in a highly specialized area where we were not previously active. The addition of Eyesight strengthens the Group’s presence in the world of luxury.”

Mercedes Erra, Founder and Chair Supervisory Board, BETC: “Eyesight’s know-how and creative sensitivity resonate perfectly with Maison BETC’s DNA. Together, we will be able to explore new territories and design experiences that combine aesthetic power, precision, and emotion. We admired Eyesight’s talent, their sense of refinement and openness, their love of quality, and their close relationships with fashion creators.”

Thierry Dreyfus, CEO and Artistic Director, Eyesight: “Eyesight was built on encounters: creative individuals brought together by the same desire for beauty, through listening, and through the joy of creating emotion together. Joining Maison BETC means combining our strengths to imagine experiences that are even more sensitive, more accurate, and more ambitious for the brands we support.”

Clément Boisseau, CEO, Maison BETC & Global Chief Strategy Officer, BETC: “With Maison BETC, we are building an international network dedicated to the future of luxury. The arrival of Eyesight strengthens our ability to create experiences with exceptional standards and supports the development of our Maison in Paris, New York, and Shanghai.”

www.havas.com

www.maisonbetc.com

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