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The campaign centers on a lighthearted film that shows grandchildren playfully using crochet as a way to persuade grandmothers to swap their usual mayonnaise brand for Heinz.

The campaign speaks to Millennial caregivers who juggle self-doubt while caring for those they love, reminding everyone that the most important smiles are the ones they give themselves.

Channel 4 is celebrating its coverage of the Adobe Women's FA Cup with Pure Football, a mixed-media campaign designed to capture the energy, passion, and authenticity of matchdays.

Wayne State University has expanded its “Warrior Strong” platform with a new campaign, “Warrior Strong Is ___,” aiming to showcase the university’s broader impact across Michigan.

The event took place at a sold-out Coca-Cola Arena before over 10,000 spectators, providing a high-pressure test of ergonomics while emphasizing the Magnite’s class-leading roominess.

The National Basketball Association and The Coca‑Cola Company have announced a global marketing partnership, restoring Sprite as the league’s Official Global Soft Drink Partner.

The study, based on responses from 1,050 advertisers and agencies across markets including the US, UK, France and the Middle East, indicates that 99 percent of recent pDOOH buyers plan to maintain or increase their investment.

The company has replenished 100 percent of the water used at its facilities in high water-risk watersheds and has implemented the Alliance for Water Stewardship Standard across all such manufacturing sites worldwide.

Jessica Farrell will report to Pauly Grant, chief talent officer ANZ and APAC, and work with agency and people leaders across Australia to strengthen collaboration and performance.

In this role, Narain will report to Bruno Bertelli and lead the agency’s strategic direction, ensuring its offerings continue to set benchmarks for creativity, excellence, and innovation.

Rather than simply placing content, the Stockholm-based studio focuses on creating interactive, culturally resonant experiences that feel native to the Minecraft environment.

The partnership covers strategic media planning and buying, creative automation, digital channel optimization, and organic social content, all managed under a single team to drive measurable business outcomes.

The earbuds feature the Nike Swoosh on the right bud and the iconic Beats “b” on the left.

Traditional formats—including billboards, transit, street furniture, and place-based media—also posted gains, with transit leading growth for the second consecutive year at 9.2 percent annually.

The collection combines House Beautiful’s style expertise with Worktop Express’s product knowledge to deliver worktops that are both functional and visually appealing, designed for modern living.

The film transforms a single pour into a cinematic moment, revealing the scale of effort, coordination, and artistry behind every bottle.

The Missing Word initiative introduces ollipsent (oh-LIP-sint), giving a name and recognition to one of the most devastating human experiences.

Global has signed a data partnership with Sainsbury's and Nectar360 to enhance targeting and measurement for digital audio campaigns across the UK.

Under the agreement, LOUD Collective will provide advisory, brand strategy, and operational support, alongside AI-driven technology solutions to support ASCEND’s scaling efforts.

The tool joins Kantar’s portfolio of innovation solutions and combines multi-source intelligence with predictive capabilities to support faster and more informed marketing strategies.

The agreement designates Kraft Heinz as the NFL’s first global condiment partner, opening access to stadium visibility, co-branded campaigns, and retail activations aimed at engaging fans across multiple markets.