Beats and Nike unveil earbuds built for sport and style

Beats and Nike have unveiled the Powerbeats Pro 2 – Nike Special Edition, marking the first hardware collaboration between the two brands. The earbuds feature the Nike Swoosh on the right bud and the iconic Beats “b” on the left.

The limited-edition release combines Nike’s “Volt” color palette with Powerbeats Pro 2’s performance audio technology, delivering a device designed for both sport and street style. A matte black, Volt-speckled charging case includes Nike’s “JUST DO IT” slogan inside the lid.

Performance and features

The Nike Special Edition retains the technical capabilities of the Powerbeats Pro 2, including:

Adaptive Active Noise Cancelling (ANC) and Transparency mode

Built-in heart rate monitoring synced with the Fitness app and Nike Run Club

Up to 45 hours of battery life with the charging case and IPX4-rated sweat and water resistance

Signature wrap-around earhooks for a secure fit during training or outdoor activity

Chris Thorne, CMO, Beats: "This isn't just a new colorway; it’s a collision of two brands that define performance, culture, and sports—the attributes of today’s athlete. By placing the Swoosh on our hardware for the first time, we’re honoring the shared DNA of Beats and Nike—and celebrating ambassadors like LeBron James who embody both. It’s a tribute to the grit, style, and sound that push people to their limits."

Campaign featuring LeBron James

LeBron James stars in the comedic launch campaign Keep Your Head in The Game, portraying less-than-perfect golf skills while using Powerbeats Pro 2 to block out distractions and focus. Critics in the campaign are played by professional golfer Tom Kim and actors Lionel Boyce and Travis "Taco" Bennett.

LeBron James: "When two iconic brands like Beats and Nike come together, it's more than a collaboration—for me, it's family. I’ve been part of the Beats journey since day one with the original Powerbeats, and the Powerbeats Pro 2 represent everything I need in my daily routine, whether I'm training, recovering, or just living life. These aren't just my go-to earbuds—they're built for anyone who refuses to compromise on performance."

www.beatsbydre.com

www.nike.com

Follow Marketing Report on LinkedIn