DEPT to lead media, creative and digital for INEOS

DEPT has been appointed as the integrated agency of record for INEOS Automotive, responsible for marketing the Grenadier Station Wagon and Quartermaster pickup. DEPT will manage media, creative, digital, and social efforts to accelerate growth through an integrated marketing and technology approach.

The partnership covers strategic media planning and buying, creative automation, digital channel optimization, and organic social content, all managed under a single team to drive measurable business outcomes.

Integrated approach blends technology and creativity

INEOS Automotive selected DEPT for its ability to combine technology, data, and creativity within one partner. This approach eliminates marketing silos by connecting media, digital experiences, and content in an integrated system, including both retainer and project-based work.

Jack Williams, SVP Growth, DEPT: "INEOS Automotive needed a partner who could drive growth, not just manage marketing. We bring together technology, creativity, and data to solve business challenges in new ways. For INEOS, that means building an integrated system where media, digital, and content all work together, constantly learning and optimizing to deliver measurable results. We're focused on inventing solutions that move the business forward, not just executing campaigns. We can’t wait to get to work with this fantastic product."

Jonathan Hill, Chief Marketing Officer at INEOS Automotive: "We needed a partner who could bring both strategic thinking and execution excellence over every element of our marketing. DEPT's integrated capabilities mean we can move faster and smarter. Their track record in blending creativity, technology, and data made them the clear choice."

www.deptagency.com

www.ineos.com

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