Tagresults

Under George Coleman, The PHA Group has transformed from a public affairs firm into an earned-first, full-service creative agency.

The partnership will leverage WPP Open, the agency’s AI-driven marketing platform, to create campaigns designed to convert online browsing into in-store visits.

The report combines surveys conducted in February 2026 to provide insights into spending habits, financial confidence, and travel behaviour across the region.

The 2025 Annual Report provides a detailed overview of the company’s operations, strategy, risk factors, shareholder information, and sustainability statements.

Unilever PLC and McCormick & Company have agreed to merge Unilever’s Foods business with McCormick, creating a global flavour-focused company with a combined portfolio of iconic and high-growth brands.

Running until mid-May, the Pop up your afternoon campaign focuses on reaching listeners during peak snacking hours, using music and entertainment to reinforce brand awareness.

The initiative challenges how true crime content is consumed, positioning the issue as one of responsibility and respect for those directly affected by missing persons cases.

Running from Monday 22 to Thursday 25 June, the Kantar Content Studio will operate بالقرب the Palais, providing a space for focused discussions amid the broader festival activity.

The Don’t Be Chicken campaign marks Bojangles’ push into a market known for established favourites, using humour and provocation rather than price-led messaging to attract attention.

The move comes as the agency continues to expand its offer, bringing earned media and creator-led work closer together to support campaigns designed around cultural relevance.

The results highlight how evolving HFSS restrictions continue to shape creative approaches, with effectiveness increasingly driven by memorability rather than product visibility alone.

Born Social has promoted Alex Green to Head of Growth (UK), reinforcing its approach to new business and strengthening collaboration with parent company Croud as demand grows for integrated creative and media services.

For decades, the narrative of African trade was written by others. The continent was primarily a supplier of commodities – the ingredients for global brands that were finished, branded, and marketed elsewhere.

The innovation aims to connect fans through shared musical interests, turning a simple ‘cheers’ into a way to meet like-minded people.

The partnership will focus on connecting the brand with a new generation of travellers while driving bookings and engagement across the US, Australia and Europe.

Droga5 São Paulo has launched the second phase of its Lifeless Flag campaign for SOS Oceano, highlighting the interdependence of Brazil’s oceans and forests.

McCann in Manchester has been appointed by Delamere Dairy to support its next phase of growth, following a competitive pitch process.

The out-of-home activation reimagines KFC’s iconic structures to highlight the addition of fried chicken kebabs to its menu, creating a visual link between the brand’s signage and traditional döner preparation.

The agency surveyed 1,000 UK marketing professionals and found that 78 percent anticipate revenue growth, while 64 percent expect their marketing budgets to rise over the next 12 months.

The initiative highlights the brand’s heritage in the French Alps while positioning its long-standing “Live Young” philosophy through a mix of cultural, sports and design-led activations.

Created by St Luke’s, the campaign shifts attention from destinations themselves to the feelings associated with travel, aiming to inspire travellers while reinforcing Heathrow’s extensive route network.