M+C Saatchi Talk hires Callum Powell for PR role

M+C Saatchi Talk has appointed Callum Powell as Head of Brand PR & Influence, creating a new leadership position to advance its culture-led approach to communications.

The move comes as the agency continues to expand its offer, bringing earned media and creator-led work closer together to support campaigns designed around cultural relevance.

Agency aligns PR and creator strategy

Callum Powell joins with 14 years of experience across agency and in-house roles. Most recently, Callum Powell served as Global Business Director at Ogilvy, where he led global and European brand PR for Coca-Cola’s sparkling flavours portfolio. Earlier, Callum Powell worked at L’Oréal, overseeing integrated brand communications within its luxury professional products division.

In the new role, Callum Powell will guide strategy across key accounts while developing the agency’s creator-led capabilities. The position also focuses on integrating brand PR and influencer marketing into a unified approach, embedding influence at the early stages of campaign development.

Focus on culturally driven campaigns

The agency aims to strengthen its ability to deliver campaigns that connect with audiences through cultural relevance and community-building. By aligning earned and influencer disciplines under one leadership role, M+C Saatchi Talk is positioning its offer around more cohesive, insight-led execution.

Callum Powell will work across clients including Formula E, Revlon and Burberry Beauty Global, reporting to Amaya Alvarez, Managing Director.

Amaya Alvarez, Managing Director, M+C Saatchi Talk: "We're thrilled to welcome Callum at a time when M+C Saatchi Talk is firmly on the ascent. This newly created role reflects our commitment to a culture-first story-making proposition, bringing earned and creator culture into closer alignment. Callum's experience at L'Oréal and Ogilvy strengthens our luxury and beauty credentials, while advancing our ambition to deliver globally resonant, culturally nuanced stories that keep our clients at the centre of the conversations that matter most."

Callum Powell, Head of Brand PR & Influence at M+C Saatchi Talk: "Joining M+C Saatchi Talk during its 25th anniversary year is a proud moment. I look forward to working closely with Amaya on pivoting the agency offer from one of storytelling to story-making – moving beyond just sharing a narrative to actively creating the moments that make brands worth talking about. I'm excited to lead on the integration of our brand PR and influencer capabilities, ensuring that earned-first creativity and cultural influence are at the heart of everything we build for our clients."

www.mcsaatchitalk.com

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