Tagresults

Compiled by ACT Responsible in partnership with WARC, the report evaluates creative work that addresses societal challenges and drives behavioural change.

The partnership will see MPS support PRCA members through a programme of research-driven initiatives, including contributions to the association’s UK Census, aimed at improving how insight informs strategy and performance.

The partnership will see the agency lead public relations and creative storytelling efforts aimed at increasing visibility for the seaweed snack category and supporting the company’s growth ambitions.

Adobe has introduced Firefly AI Assistant, a conversational tool designed to unify creative workflows across its ecosystem and enable users to execute complex tasks through a single interface.

Goodway Group has secured an exclusive agreement with Publix to lead its shopper marketing efforts, marking a shift toward centralized, co-branded digital media solutions for consumer packaged goods partners.

The group also posted total revenue of €667 million for the period, supported by strong performance in the United States and continued contributions from recent acquisitions.

The move reflects growing demand for strategic guidance at the intersection of corporate reputation, public policy and regulatory change, particularly for multinational organisations operating in complex political environments.

The move reflects growing demand for integrated strategies that address both real-time reputational risks and long-term digital presence across AI-driven platforms.

The partnership marks Cachasol’s first dedicated PR representation, with the agency tasked with leading strategic communications and media relations as the brand builds awareness beyond Mexico.

Kepler has been appointed media agency of record for Daily Harvest, supporting the brand’s expansion beyond its subscription-based model and into broader consumer engagement.

Omnicom Advertising Canada has appointed Eli Ferrara as head of AI, Canada, marking the first role of its kind within the network in the country.

Publicis Conseil and AXA have taken the top positions in the ACT Good Report 2026, with the campaign Three Words named the most impactful work for social good globally.

The campaign positions 5G through storytelling rather than technical messaging, aligning the company’s infrastructure ambitions with a broader cultural narrative.

The rollout reflects a broader shift in how audiences search for and consume news content.

The campaign will debut in the United States before expanding to international markets, reinforcing the ongoing partnership between the brand and the agency while supporting LANEIGE’s global growth ambitions for the product line.

Medical-strength hydration company BIOLYTE has launched its first national campaign, aiming to reposition hydration as an everyday necessity rather than a solution reserved for athletes or recovery.

The retailer positioned itself at key touchpoints across the festival journey to engage directly with a youth-driven audience.

Africa’s digital economy is expanding rapidly, driving economic growth across multiple sectors.

Many organizations know how brands grow, but fail to translate that knowledge into structural growth. According to Lucas Hulsebos , CEO of DVJ Insights, the cause lies in the way companies are structured and make decisions.

The agency will develop a year-round, creator-led strategy designed to strengthen cultural relevance and increase engagement

JCDecaux has been awarded the advertising concession for Western Sydney International Airport, marking a long-term agreement to develop a digital out-of-home media network at Sydney’s new aviation hub.