VML campaigns recognized in ACT Good Report

VML has placed sixth globally in the 2026 ACT Good Report, reinforcing its position in delivering campaigns focused on social and environmental impact.

Compiled by ACT Responsible in partnership with WARC, the report evaluates creative work that addresses societal challenges and drives behavioural change.

Global network performance highlighted

VML’s ranking reflects performance across its international offices, with VML US placing 14th among global agencies. VML France and VML India followed in 22nd and 23rd positions respectively.

The results highlight the network’s continued focus on purpose-led campaigns across multiple markets and disciplines.

Campaigns recognised for impact

Three VML campaigns were included in the report’s top 40 list: UnPlasticIndia ranked 17th, Group Therapy placed 20th, and SupportBelt ranked 31st.

The ACT Good Report assessed 1,008 campaigns from 673 agencies and 815 advertisers across 75 markets. Among the top 40 campaigns, non-profit organisations accounted for half of the work, while commercial brands and collaborations made up the remainder.

Industry focus on purpose-driven creativity

The rankings underline the growing emphasis on campaigns that combine creativity with measurable social or environmental outcomes.

Amy Rodgers, Head of Content, WARC Creative and Strategic Partner: "Creativity as a force for positive change has never been more important. WARC is delighted to once again collaborate with Act Responsible to continue spotlighting the agencies, brands and NGOs that are creating breakthrough ideas that not only matter to society but can change behaviour."

The report continues to serve as a benchmark for agencies and brands seeking to align creative work with broader societal impact.

The full report can be accessed here

www.vml.com

www.act-responsible.org

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