Marketing Report


Sony, World Wide Fund for Nature and SynecO launch forest restoration project in Indonesia

21-02-2024 | 08:40:00
The project aims to verify the effectiveness of Synecoculture in forest restoration activities in the places where manual work is constrained.

Scope3 expands carbon measurement capabilities to include DOOH advertising

20-02-2024 | 10:08:00
With DOOH ad spend predicted to grow from $17B in 2023 to nearly $24B by 2028, measuring this channel brings us one step closer to understanding the total impact of digital advertising on the planet.

World Out of Home Organization launches platform to help industry become more sustainable

20-02-2024 | 10:04:00
The platform will operate within the member’s area of the current WOO website and support the work of the WOO Global Sustainability Task Force which was established earlier this year.

Siemens receives top score from Carbon Disclosure Project for climate strategies

14-02-2024 | 07:50:49
In recognition of its environmental leadership and comprehensive disclosure in the area of climate change, Siemens has been included by the CDP on its annual Climate Change A List, the highest possible performance ranking.

Heineken announces first cross-border electric freight journey in partnership with Einride

13-02-2024 | 09:32:41
This is in line with Heineken’s ambition to reach net-zero carbon emissions in the value chain by 2040, with logistics representing 12% of their total carbon footprint.

Carlsberg Group completes first full year of Together Towards ZERO and Beyond initiative

09-02-2024 | 07:46:00
With its 2023 ESG and Human Rights reports, the Group marks its first full year of the TTZAB programme and shows steady progress across its eleven focus areas

Samsung product series recognized for reduced carbon footprint

08-02-2024 | 07:10:00
The certification demonstrates the carbon footprint reduction ratio of these products compared to the previous year’s model, serving as a testament to the company’s efforts to reduce carbon emissions year-over-year.

LG Electronics ad campaign paves way for responsible audiovisual production

06-02-2024 | 07:30:46
Following an audit of the measures implemented by Afnor, LG's "Care For Where You Live: New Horizon" campaign achieved an eco-production score of 78.5%, earning the Ecoprod two-star certification in the process.

TotalEnergies and European Energy expand collaboration to develop offshore wind projects in three Nordic countries

31-01-2024 | 07:23:37
The partners also intend to develop and operate new large scale offshore wind projects in Sweden and Finland through a joint-venture, and to bid for the upcoming offshore wind tenders in Denmark.

Deloitte and IBM collaborate to help organizations accelerate sustainability outcomes

29-01-2024 | 07:05:00
Through the collaboration, clients can leverage multiple IBM solutions and can integrate data from the IBM Envizi ESG Suite with Deloitte’s GreenLight Solution.

Heineken selects Siemens for decarbonization programme at breweries and malt houses

17-01-2024 | 10:14:00
Siemens and Heineken will work together on a long-term decarbonization programme which will see Siemens implementing solutions and services from its Siemens Xcelerator portfolio, to reduce energy usage at more than 15 Heineken beer and malt production sites.

Mondelēz International advances progress toward 2050 net zero emissions goal

16-01-2024 | 10:06:21
Achieving this milestone includes providing documentation of the company's carbon accounting, aligning to new standards, continuing to transform its business operations and supply chains, and transparently reporting progress.

Samsung appliances obtain product carbon footprint certification by the Carbon Trust

11-01-2024 | 08:52:59
The certificate proves that the Carbon Trust measured and confirmed the carbon emissions of the products based on the global standard, PAS 2050:2011.

Danish AI-powered startup BeCause raises $1.9m to revolutionize sustainability in the travel and tourism industries

21-12-2023 | 16:51:00
BeCause, a Danish startup transforming how the global hospitality, travel and tourism industries manage their sustainability data, has  secured $1.9 million in seed funding.

[Column] Michiel Frackers: My Christmas request is: help invest in a sustainable solution

18-12-2023 | 16:30:00
We are just before Christmas 2023 and this could be the time for a flashy annual review or an exciting look ahead to 2024. But there is something that we cannot ignore and that urgently deserves our attention.

IAB Europe unveils guide to improving sustainable business decision-making in the digital ad industry

18-12-2023 | 08:40:00
This initial guide has been created to assist businesses in the digital advertising ecosystem navigate the ever-evolving landscape of sustainability and responsible business practices.

Vivendi becomes media partner for campaign against plastic pollution

18-12-2023 | 08:34:00
Vivendi has announced its commitment to the fight against plastic pollution in the oceans and has become the main media partner of Plastic Odyssey.

LoopMe achieves carbon neutrality helping create a sustainable digital advertising ecosystem

14-12-2023 | 11:20:00
LoopMe, a technology company that uses artificial intelligence (AI) to improve brand advertising performance, has announced that it has reached net zero for Scope 1, Scope 2, and Scope 3 emissions, thereby becoming a carbon neutral advertising partner.

IKEA partners with WWF to address forest degradation in Colombia and Brazil

08-12-2023 | 09:28:17
These projects aim to safeguard biodiversity and landscapes while also empowering local communities and curbing the alarming loss of forests. 

Seven multinationals join World Federation of Advertisers’ Planet Pledge

01-12-2023 | 08:42:55
Launched in 2021, the Planet Pledge is a CMO-led framework designed to help make marketing part of the solution to the climate crisis.

Volvo Group partners with CRH to accelerate decarbonization

22-11-2023 | 07:30:00
 Volvo Group's target is to have 35% fully electric sales by 2030 and be net-zero in its value chain by 2040. CRH is targeting a 30% reduction in group-wide emissions by 2030.