Gimme Seaweed taps Moxie for PR

Moxie Communications Group has been named agency of record for Gimme Seaweed, as the brand looks to expand its retail footprint and strengthen engagement through integrated communications.

The partnership will see the agency lead public relations and creative storytelling efforts aimed at increasing visibility for the seaweed snack category and supporting the company’s growth ambitions.

Agency supports brand growth strategy

Gimme Seaweed has positioned itself within the better-for-you snacking segment by promoting seaweed as a standalone snack rather than an ingredient. Founded by Annie Chun and Stephen Broad, the company has worked to broaden the category’s appeal to a wider consumer base.

Moxie Communications Group will focus on amplifying this positioning through national media outreach and campaign development, targeting health-conscious and environmentally aware audiences.

Leadership changes shape next phase

The appointment follows the hiring of Chris Lansing as chief executive officer in February 2026. Chris Lansing previously held leadership roles at Health-Ade Kombucha and Nature's Bakery.

Chris Lansing, CEO, Gimme Seaweed: "Moxie Communications Group is a seamless fit with the Gimme family. Their proven track record of taking mission-led brands to the next level is exactly what we need as we scale. We aren't just selling snacks. We’re a better way to eat for both people and the planet, and Moxie is the perfect partner to help us tell that story."

Campaigns to drive awareness and engagement

Under the agreement, Moxie Communications Group will oversee campaigns tied to product launches and cultural moments, while refining brand messaging to align with evolving consumer expectations.

The agency will also manage outreach across business, lifestyle and trade media, supporting efforts to position Gimme Seaweed as a mainstream alternative within the snack category.

Maggie Squires, Partner at Moxie Communications Group: "We felt an immediate connection with the Gimme team and saw a tremendous opportunity to create compelling narrative and culturally relevant campaigns that build brand loyalty and drive category growth. We’re eager to leverage our team's creative energy and influential network to bring Gimme’s message to a broader audience and drive meaningful results in a competitive snack landscape."

The collaboration reflects a broader focus on building long-term brand equity through coordinated communications and category development.

www.gimmeseaweed.com

www.moxiegrouppr.com

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