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The integration connects both companies’ systems into a single workflow, allowing marketers to evaluate campaign configuration and exchange-level diagnostics simultaneously.

The mandate continues to cover end-to-end media strategy, planning and buying across both digital and traditional platforms.

What stands out is not just the scale, but the context: this growth came despite economic and geopolitical uncertainty, and without the usual cyclical boosts of global events like the Olympics or World Cup.

The study, Why Frequency Matters: Combating Negative Reach, highlights how repetition of ads across streaming, social and digital platforms can quickly lead to consumer fatigue.

The new Creative Brand Lion category is designed to recognise brands that build systems, culture and capabilities that enable consistent creative marketing and measurable business impact.

The initiative responds to research suggesting that driving-related fear has become a significant barrier to mobility, with an estimated 2.5 million licensed drivers in Poland no longer using their vehicles.

The campaign, titled “If You’ve Worried”, is built around the idea that many mothers question whether they are doing enough for their children.

The work continues the brand’s broader creative platform and focuses on reinterpreting contemporary food culture through a more informal lens.

Ongoing economic instability and geopolitical tensions are contributing to widespread financial anxiety.

Developed by Ocean Studio and Ocean Labs, the Portal places audiences inside the content using mixed reality and motion tracking.

Burger King’s latest out-of-home campaign, Finished, resonates with fitness audiences ahead of the London Marathon, according to data from System1

His appointment reflects Ogilvy Paris’ focus on integrating digitally driven creative work across its client portfolio.

An independent international jury selected Laurence Herbert based on her strategic leadership and contribution to business transformation and sustainable growth.

WPP has expanded its cloud and AI partnership with Google, integrating Earth AI models and datasets into its WPP Open marketing platform.

The session will take place during the Cannes Lions Festival and is designed exclusively for chief marketing officers.

The work appears across several high-traffic digital out-of-home sites, with the Outernet among the key locations used for the 3D execution.

The campaign is built around consumer insights showing that 71 percent of consumers globally identify textural interest as an important part of their eating experience.

The creative approach extends across print and digital formats, showcasing Bonduelle’s ready-to-eat product range positioned for different consumption occasions, including work, on-the-go meals, and spontaneous eating moments.

The agreement was negotiated by Bountiful Cow and will feature the brand’s on-pack “Yog Squad” characters in Showcase Cinemas’ Totally Tots screenings, a programme designed for pre-school audiences and family viewing.

The awards span four categories — campaigns, digital and social, TV, and print and outdoor — with 36 brands recognised. Among the winners are CeraVe and Heinz, reflecting a mix of creative approaches and media strategies.

Ogilvy has confirmed that Patou Nuytemans, chief executive officer for Europe, Middle East and Africa, will leave the agency after a 30-year career spanning global and regional leadership roles.