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5W PR, Haute Jets Track 142,000 millionaires on the move
The Haute Jets Wealth Migration Report examines international movements of wealthy individuals alongside aviation data, identifying emerging corridors linking financial hubs and lifestyle destinations.
SAMY wins Radox social brief
The partnership will see SAMY manage the brand’s presence across Instagram and TikTok, focusing on continuous content creation, community management and influencer activity to strengthen audience engagement.
Ad Council appoints 22 members to board
The appointments were confirmed at the organisation’s biannual board meeting, chaired by Rita Ferro, President of Global Advertising at The Walt Disney Company.
Pepsi campaign spotlights fan culture in football
The film brings together figures including David Beckham, Florian Wirtz, Lauren James, Vinícius Júnior, Alexia Putellas and Mohamed Salah, placing fan behaviour at the centre of the narrative.
OOH boosts social media impact during daytime gap
A new study finds that out of home (OOH) advertising strengthens social media performance during the daytime, when engagement with social platforms tends to decline despite high usage.
BBH develops brand for UK school food initiative
BBH has created the brand identity for The School Food Project, a coalition-led initiative focused on improving the quality of school meals across the UK.
Tecate backs jobs platform for repatriated Mexicans
The initiative responds to ongoing repatriation flows by positioning returning workers as a valuable talent pool, while aiming to translate that recognition into employment and entrepreneurship pathways.
Omnicom Advertising Asia forms regional leadership team
The new structure reports to Sean Donovan and is designed to support collaboration across agencies and markets while addressing the complexity of Asia’s fragmented consumer landscape.
[Interview] Asheen Naidu, Executive Creative Director, Leo Singapore
Leo Singapore sits at the centre of one of the world’s most culturally diverse regions, where fast-moving markets, shifting consumer behaviour and a rising regional identity shape creativity.
DFIQ Media and WPP launch Hong Kong retail media deal
DFIQ Media, the retail media arm of DFI Retail Group, has formed a strategic partnership with WPP Media Hong Kong to introduce Open Intelligence for Commerce to the market, creating a privacy-first framework for retail media activation.
Digital ad revenue nears $300B, report
The findings are published in the 2025 Internet Advertising Revenue Report, conducted by PwC, which has tracked digital advertising performance for 30 years.
Boundless creates Mazda AI-produced campaign
The campaign supports Mazda’s re-entry of the MX-5 into the South African market and demonstrates how AI-native production tools are being used to streamline commercial filmmaking while maintaining creative control and brand consistency.
District Cannabis blends satire, activism in 4/20 push
Developed with independent creative shop Ugly Agency, the initiative centres on a Change.org petition supported by a multi-channel rollout across film, print, social media and experiential activations.
Valvoline targets fans with global World Cup push
The campaign introduces the brand’s first FIFA World Cup ad, The Original Motor Oil. For the Driven., as part of a broader effort to connect with audiences across multiple international markets.
BackLite UK launches Knightsbridge DOOH site
Developed in partnership with Wildstone, the site forms part of a wider programme to upgrade high-profile London locations and attract luxury advertisers.
Ripley PR lands JunkStart account
The partnership will focus on building brand visibility and communicating the business model to prospective franchise owners across both consumer and commercial markets.
Apple increases recycled materials across products
The company outlined the progress in its latest Environmental Progress Report, highlighting advancements in materials, packaging and renewable energy across its global operations.
BBH London hires Stephanie Tuesley as strategy partner
Stephanie Tuesley will work across a range of health clients and report to Will Lion, chief strategy officer, and Saskia Jones, deputy chief strategy officer.
Locality integrates Nielsen data into TV platform
The move allows demographic audience delivery within four days of airing, replacing processes that previously took weeks and marking a shift in how local television campaigns are measured and optimised.
UFC appoints Fuse for UK and Ireland PR brief
The appointment follows UFC’s continued expansion in the market, including its recent event at The O2 in London, where it staged UFC Fight Night: Evloev vs Murphy on 21 March.
WhiskyCircle brings whisky community together in app
Whisky enthusiasts now have a new platform to explore. Dutch startup WhiskyCircle has launched a mobile app that allows users to discover whiskies, manage their collection and share experiences within an international community
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