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The report, TV Search and Discovery in the AI Era, highlights growing adoption of AI-powered tools, particularly among younger audiences, even as many users continue to question the reliability of chatbot-generated responses.

Barbara Phillips helped establish the board’s direction and expanded its influence across the communications sector.

The partnership aims to build on these existing behaviours by creating new ways for supporters to engage with the club across both services.

The influencer marketing boom is no longer fueled by million-dollar mega-deals.

The research draws on one of the industry’s largest datasets of its kind, analysing video environments across multiple digital platforms alongside linear television in the United States and United Kingdom.

A central theme of the report is the importance of what it calls the “in-between” stages of healthcare — the periods before diagnosis, between appointments and during ongoing disease management.

The program focuses on artists shaping their genres through distinct artistic perspectives, combining performance, film and live events.

Developed in partnership with DAVID London and Ogilvy Singapore, the campaign frames the absence as a gap in how art has been recorded and displayed.

Vaseline has introduced a WhatsApp-based authentication tool in Nigeria as part of a campaign developed by Leo Singapore, part of Publicis Groupe, to address the spread of counterfeit body oil products in the market.

The initiative centres on a new platform designed to increase brand relevance and frequency of consumption across international markets.

VGP needed more than a campaign. They needed a dynamic visual identity capable of working across 16 countries, multiple stakeholder groups, and a wide mix of channels, from print and OOH to digital and film.

Founded in 2023 by Chad Janis, Grüns operates in the greens supplement segment and has built a direct-to-consumer and retail presence in the US.

The developments combine consumer-based measurement with enhanced diagnostics, streamlined reporting and AI-supported features to clarify both outcomes and next steps.

The move follows the announcement in late 2025 of an expanded collaboration between AKQA and ITOCHU, which builds on five years of joint work.

Microsoft and Publicis Groupe have announced an expanded strategic partnership to deliver a full-stack marketing solution that integrates legacy systems, AI agents, and identity-based data.

Emblem Public Relations has been appointed agency of record for LAIE Vermouth, marking the start of a campaign to introduce Spain’s vermouth culture to the United States.

Developed by LePub Milan, the initiative addresses a defining Gen Z tension: the desire to let loose while fearing digital judgment.

As an official partner of the anniversary programme, the brand aims to highlight local communities and national identity through a coordinated rollout spanning product design, storytelling and on-the-ground engagement.

The anniversary pack anchors a global nostalgia-driven platform celebrating the brand’s football legacy.

The study, TV Search and Discovery in the AI Era, shows that AI-powered tools are becoming central to content discovery, particularly among younger audiences, even as traditional search retains an advantage in perceived accuracy and reliability.

The initiative combines video content and product storytelling to showcase the people, materials and techniques involved in guitar making at Gibson’s Nashville facilities, with a focus on the brand’s heritage and ongoing manufacturing approach.