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The agency will develop a comprehensive program encompassing earned media, social media, and strategic content to elevate Clear Channel Outdoor’s visibility, amplify executive voices, and position the company as a leader in out-of-home (OOH) advertising.

The month-long initiative spans Disney’s entertainment, experiential, and digital platforms, featuring premieres, activations, and programming designed to highlight the planet’s wonders and promote environmental awareness.

The campaign, titled Autistic. So What?, centres on a film released on April 2 to coincide with World Autism Acceptance Month, and forms part of Autistica’s wider efforts to drive behavioural change.

The collaboration introduces a themed product line and digital activations designed to connect with gaming audiences through challenges, rewards and in-game integrations.

Based on analysis of more than 21,000 collaborations and 200,000 creators, the report shows that smaller companies are playing a growing role in the creator economy, prioritising return on investment over reach.

The agreement will see NBC Sports adopt a range of Triton Digital technologies covering hosting, monetisation, audience measurement and insights, as part of efforts to scale its audio portfolio.

The initiatives—ERA Programme, Jodi Harris Scholarship, LIONS Scholarship and See It Be It—offer participants the opportunity to engage with the global creative industry during the festival, which takes place from 22 to 26 June in Cannes, France.

Kasim takes on the newly created role as the agency also introduces the 2026 edition of its Cultural Zine, a report that examines shifting consumer behaviour and cultural trends shaping brand strategy.

Total revenues are projected to increase from $775 billion in 2025 to $1.03 trillion in 2030, reflecting a shift in the media and entertainment sector as digital formats take a leading role, particularly in advertising.

In this interview, he explains how he plans to raise creative standards, harness AI and data without losing human judgment, and help DEPT deliver work that travels globally while staying locally relevant.

Moving beyond traditional models, he sees creativity as a strategic force, shaping problems, driving growth, and embedding value across brands.

According to a new report by Dentsu, travel decisions are increasingly selective.

The initiative integrates LeapPoint, acquired by Omnicom in 2024, into Credera and positions the consultancy to deliver end-to-end transformation services.

In the crowded landscape of bike-centric mobility brands, Swapfiets has carved out a distinctive place by championing simplicity, reliability, and a visual aesthetic that resonates everywhere from social channels to product pages.

Climate Basecamp has launched an Easter campaign that uses a deliberately unpleasant chocolate egg to highlight the impact of climate change on everyday foods.

Developed by Fold7, the campaign centres on the idea that taste remains subjective, positioning the brand within cultural conversations where differing perspectives coexist.

The campaign, titled Craft Your World, aligns with the release of the game’s Midnight expansion and its Player Housing feature, which enables users to design and personalise in-game spaces.

Postcode Lottery has launched a campaign centred on real-life winner stories, capturing the emotional journey around each win as part of a broader shift in its brand storytelling.

The company outlined new ad formats, enhancements to existing products and campaign optimisation tools, alongside the release of research exploring how consumer behaviour around audio is evolving.

Outdoor retail brands in New Zealand are adjusting their advertising strategies as competition intensifies for a large and commercially valuable audience of outdoor enthusiasts, according to data from Nielsen.

Hearst UK has appointed three senior leaders to expand its commercial operations, as the publisher continues to develop an integrated approach for brand partnerships and revenue growth.