Clear Channel Outdoor appoints Matter as PR partner

Matter has been appointed as the agency of record for Clear Channel Outdoor, leading strategic communications across public relations and social media.

The agency will develop a comprehensive program encompassing earned media, social media, and strategic content to elevate Clear Channel Outdoor’s visibility, amplify executive voices, and position the company as a leader in out-of-home (OOH) advertising.

Expanding visibility through strategic storytelling

Matter will focus on thought leadership, proactive media engagement, and storytelling that highlights how Clear Channel Outdoor helps brands connect with target audiences and measure campaign impact.

Dan Levi, Chief Marketing Officer, Clear Channel Outdoor: "Matter stood out for their ample experience supporting high-growth B2B and technology companies, deep relationships across business and tech media, and a proven strategic approach that aligns perfectly with our ambitions. Their ability to think one step ahead, especially as media consumption and AI-driven discovery continue to evolve, gives us confidence that they will not only expand our visibility but strengthen our leadership position in the industry."

Driving measurable impact in out-of-home advertising

The partnership comes as Clear Channel Outdoor continues to innovate in OOH, emphasizing data-driven solutions that demonstrate measurable outcomes for marketers.

Mandy Mladenoff, President, Matter: "Clear Channel Outdoor is leading the market with dynamic, measurable solutions that are bringing renewed and meaningful attention to out-of-home advertising. They are proving that OOH is not simply a ‘nice-to-have,’ but a crucial component of every modern marketer’s strategy. We’re proud to partner with a company that is driving the advertising industry forward and to help ensure its story, insights, and leadership perspective are heard by the audiences that matter most."

Through this collaboration, Matter and Clear Channel Outdoor aim to further cement OOH advertising as an essential channel in the modern marketing mix while elevating the industry conversation around its evolving role.

www.matternow.com

www.clearchanneloutdoor.com