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The Public Relations and Communications Association (PRCA) has confirmed Hotwire UK as its latest corporate member, strengthening its network of agencies operating across the communications sector.

Cannes Lions has announced the 2026 cohort for its See It Be It (SIBI) talent programme, which aims to accelerate the careers of women and non-binary creatives.

The campaign combines creative thinking with concrete action, turning bars into legal entry points that guarantee free, unrestricted access to the sea.

The campaign combines on-the-ground activations, digital storytelling and community engagement to raise awareness of the need for safe, affordable housing.

The integrated campaign centers on the idea that reading enhances existing passions, aiming to shift perceptions away from reading as a chore and toward a more relevant, everyday activity.

The agency will lead public relations activity across the business, with a focus on earned media and engagement with collectors, retailers, restaurants and consumers in the rare wine and spirits market.

Created with Atlanta-based agency Fitzco, the campaign builds on the brand’s existing We Love Bugs platform and introduces a character designed to connect with audiences in social environments.

The agreement enables programmatic trading across Open Media’s portfolio of premium digital screens, supporting both static and full-motion campaigns in high-traffic environments.

The agency will develop a brand platform and multi-channel campaign as the dairy brand looks to strengthen its position in a growing and competitive category.

A study by ShowHeroes and Omnicom Media Netherlands indicates a shift in Europe’s connected TV landscape, as viewers reassess the value of paid streaming and increasingly turn to free ad-supported alternatives.

He will oversee strategy and operations across the Americas, working with clients and teams to develop customer experiences across brand, product and service design.

The agency will lead the development of a brand platform aimed at strengthening engagement with donors while reflecting the organisation’s inclusive healthcare mission.

Wayne Deakin will oversee creative output across Bray Leino as well as sister agencies krow and Story. His remit includes leading work across sectors such as FMCG, automotive, financial services, healthcare and B2B, reporting to Kate Cox, CEO.

Tony’s Chocolonely has grown into one of the most distinctive brands in the global food industry. The Dutch chocolate company combines a clear social mission with a recognisable marketing approach, where storytelling, product design and distribution come together

The campaign responds to changing eating habits and fragmented attention, highlighting quick, nutritious solutions that go straight from cupboard to table.

The report identifies a central tension for brands: the rise of AI-generated content versus the increasing consumer demand for genuine human connection.

Actor Sam Richardson returns to bring deadpan wit and grounded advice, positioning BFF as a dependable companion through everyday money challenges.

The second-generation SUV pairs confident performance with efficiency, while offering segment-leading interior space and comfort.

Rather than promoting devices or technology, the initiative emphasizes how Tesco Mobile supports everyday relationships with family, friends, and communities.

The initiative builds on the Brazilian expression for bad credit, “dirty name,” connecting Cif’s iconic cleaning message to financial wellbeing.

The work highlights both the pressures and lighter moments that define these roles, while reinforcing the platform’s role in supporting business outcomes.