Kia promotes hybrid performance with emotional storytelling

Kia has unveiled the second installment of its creative campaign for the 2027 Telluride, highlighting the first hybrid model assembled in Georgia. The second-generation SUV pairs confident performance with efficiency, while offering segment-leading interior space and comfort.

The spot, titled Sea Lion, follows a family on a road trip to fulfill a child’s dream. Traveling in the Telluride Turbo-Hybrid, the family drives across valleys and mountains to reach a rocky coastline. There, the boy places his favorite stuffed animal next to a real sea lion, which responds by cuddling with it, creating a heartfelt moment that underscores the SUV’s role in family experiences.

Turbo-hybrid performance meets family-friendly design

Russell Wager, Vice President of Marketing, Kia America: "With turbo-hybrid power and up to 637 miles of total driving range on the EX FWD-trim, not to mention more room and bold new styling, we are thrilled to bring the first ever Telluride Turbo-Hybrid to our customers. The Telluride Turbo-Hybrid offers all the things people love about Telluride – the boxy profile; the class above interior; and three row capability – and this creative campaign illustrates how the Telluride Turbo-Hybrid will seamlessly fit into their lives and allow them to do more each and every day."

The 2027 Telluride offers a larger body, more cargo space, and a cabin outfitted with premium materials typically found in luxury SUVs. The Turbo-Hybrid delivers up to 329 horsepower and an EPA-estimated 35 MPG combined for the EX FWD trim. Features include available full LED Ground Lighting, a new Ground View Monitor on the X-Pro trim, and standard wireless Apple CarPlay and Android Auto across all models.

Integrated campaign spans multiple channels

The 360-degree campaign launched with the Horse Herder spot and includes TV, CTV, paid social, digital lifestyle content, out-of-home, and owner channel activations. Broadcast spots run in :30 and :60 formats, with :15 and :06 cutdowns highlighting features such as the X-Pro design, hybrid powertrain, 9.1" ground clearance, and front recovery hooks.

The 2027 Telluride is available in LX, S, EX, SX, and SX-Prestige trims, as well as X-Line and X-Pro trims. The Turbo-Hybrid version is expected in showrooms in the coming weeks.

www.kia.com

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