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The feature allows brands to initiate flat-fee collaborations within minutes, reducing reliance on contracts and extended approval processes. Creators can opt in to campaigns and receive payment within days of publishing content.

Recognizing that consumers increasingly seek self-fulfillment rather than transactional loyalty, the platform enables brands to meaningfully integrate into people’s lives while driving business value.

Both brands will feature unique campaigns inspired by the film, engaging audiences in multiple markets with interactive activations and special editions.

The campaign features babies crawling, wiggling, and playing atop valuable designer items, antiques, and collectibles during a one-hour livestream event on TikTok Live, Instagram Live, and YouTube Live.

The updates include a modernized “H” logo, new colors, fonts, and updated brand elements designed for both digital and real-world touchpoints.

The campaign introduces expressive new hues, prints, and materials across TUMI’s signature travel and lifestyle silhouettes.

The move aims to enhance marketing opportunities for businesses across the region.

Brandwatch, part of Cision, has released The Marketer of 2026 report, revealing a widening gap between data access and actionable insight in modern marketing.

The planned acquisition aims to strengthen Smartly’s ability to connect measurement with activation, enabling marketers to optimize campaigns based on real-time performance signals without relying on user-level tracking.

A new consultancy, Creative Engineers, has launched to help brands redesign how they create, manage and scale content, with a focus on embedding AI into day-to-day marketing operations.

Food and beverage company Danone Canada has appointed PIGEON to lead shopper marketing strategy across its full brand portfolio nationwide.

The annual benchmark aggregates results from major global and regional effectiveness awards, highlighting work that demonstrates measurable business impact.

The collaboration focuses on developing the next generation of Adobe Firefly models and expanding agent-based workflows as demand for digital content grows.

The new agency, Mediaplus (HOC Singapore) Pte. Ltd., began operations on March 1, 2026, strengthening Mediaplus’ presence in Asia and supporting its international expansion strategy.

The partnership will see FINN Partners collaborate with Palladium’s in-house teams across Spain and the Americas to deliver integrated PR and communications strategies.

The partnership launches with a custom spot featuring global ambassadors Kendall Jenner and Simone Ashley during the 98th Annual Academy Awards

The platform, which serves over 130 million monthly users, positions users to focus on creative direction rather than manual setup.

Developed with creative agency Barrett Hofherr, the campaign brings Bachan’s red octopus mascot, Octo, to life through humor, bold storytelling, and a clear call to action that encourages shoppers to find the brand on store shelves.

The partnership will cover brand strategy and media activation across video, digital, social and influencer channels, supporting a portfolio of over-the-counter healthcare brands.

The campaign, titled Winning Is Everything, marks the first major work from VML since being appointed as bet365’s creative agency of record in the U.S. and Canada.

The deal takes effect immediately and covers ratings and data insights that will support A+E Global Media’s advertising, programming and licensing strategies across more than 200 territories.